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Cannes Report: AI Took Over Cannes, Just Not on the Main Stage

Cannes Report: AI Took Over Cannes, Just Not on the Main Stage

ALSO: CTV & Retail’s Awkward Cannes Hookup

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
LG vs Samsung vs Vizio. Three OEMs enter. Only one gets your brand on the couch.

LG vs Samsung vs Vizio. Three OEMs enter. Only one gets your brand on the couch.

.Glass Warfare: The Battle for the Living Room Is Now!

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Cannes Report: Where the Vibes Are Sponsored, and So Is the Existential Dread

Cannes Report: Where the Vibes Are Sponsored, and So Is the Existential Dread

The rosé’s still flowing, but everyone’s quietly praying their visa holds and their job still exists when they get home.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

Archive

Cannes Report: AI Took Over Cannes, Just Not on the Main Stage

Cannes Report: AI Took Over Cannes, Just Not on the Main Stage

ALSO: CTV & Retail’s Awkward Cannes Hookup

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
LG vs Samsung vs Vizio. Three OEMs enter. Only one gets your brand on the couch.

LG vs Samsung vs Vizio. Three OEMs enter. Only one gets your brand on the couch.

.Glass Warfare: The Battle for the Living Room Is Now!

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Cannes Report: Where the Vibes Are Sponsored, and So Is the Existential Dread

Cannes Report: Where the Vibes Are Sponsored, and So Is the Existential Dread

The rosé’s still flowing, but everyone’s quietly praying their visa holds and their job still exists when they get home.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
PayPal Knows You Bought That Burrito—and Who You Split It With

PayPal Knows You Bought That Burrito—and Who You Split It With

The Transaction Graph, Venmo Emojis, and How Grether Is Building the Internet’s Next Great Surveillance Ad Network (Without the Creepy PR Team)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Adtech Oracle of Little Rock: Richard Howe Doesn’t Need Your Cookies

The Adtech Oracle of Little Rock: Richard Howe Doesn’t Need Your Cookies

Your AI Can’t Even Find My Pug—And That’s the Problem

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Cost of Standing Still: What EDS Taught Me About Innovation

The Cost of Standing Still: What EDS Taught Me About Innovation

Stay Bold. Stay Curious. Know More than You Did Yesterday

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
🧠 Retail Media’s Not-So-Quiet Coup: PMG, DoorDash, and the Algorithmic Arms Race

🧠 Retail Media’s Not-So-Quiet Coup: PMG, DoorDash, and the Algorithmic Arms Race

🔄 The Week Ad Tech Ate Itself and Called It Strategy

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
🚨 WPP’s House Is on Fire. Who’s Got the Goat?

🚨 WPP’s House Is on Fire. Who’s Got the Goat?

📉 The Martini Empire Just Fell — Is Brian Lesser the Bartender Now?

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Bradley Keefer: ROAS Is a Scam and Other Truths Your CFO Already Knows

Bradley Keefer: ROAS Is a Scam and Other Truths Your CFO Already Knows

NPV or GTFO: Marketing Metrics for People Who Actually Want to Keep Their Job

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
You Could Pay $4,000 for This Report...

You Could Pay $4,000 for This Report...

Rewiring the Upfront: Navigating the Strategic Shifts Reshaping 2025/2026 Commitments

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Pesach Lattin (ADOTAT)
🔥 The AdTech Extinction Watchlist: NINE companies that may not make it to 2026

🔥 The AdTech Extinction Watchlist: NINE companies that may not make it to 2026

When “strategic realignment” really means “we’re laying people off before the Q3 call.”

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The 1% That Hurts: Amazon’s Assault on Ad Tech’s Middlemen

The 1% That Hurts: Amazon’s Assault on Ad Tech’s Middlemen

When Jeff Bezos shows up at your rooftop party with a wrecking ball, those TTD take rates suddenly look like a vintage Myspace strategy.

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Pesach Lattin (ADOTAT)
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