Liat Barer: The CPO Who’s Making Adtech Catch Feelings

REPORT: The Trade Desk vs. Viant PART II: The War for the Pipes of Advertising

It’s not about ads anymore. It’s about who owns the plumbing...

Crumbl’d: How Social Media Fame Might Bankrupt America’s Sweetest Brand

The Cookie Empire That Forgot the Fine Print

Ulli Appelbaum: Meet the Brand Whisperer Who Turns Pizza Pilots and Water into Meaning

Why Branding Isn’t Storytelling—It’s Brain Surgery

WEEKLY REVIEW: The Bots Are Buying, The Brands Are Panicking, And Ad Tech’s Still Pretending It’s in Control

Welcome to the AI arms race, where your media plan is just collateral damage

Behind the Headlines: IP Matching Doesn’t Work

Everyone’s selling “household targeting.” No one can prove it works

Who is Stephen Howard-Sarin, Head of Retail Media at Criteo?

The Reluctant Prophet of Retail MediaStephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Brian O’Kelley vs. Jeff Green: The Referendum on Adtech’s Soul

LinkedIn as Adtech’s Public Square — and Its Funhouse Mirror

ADOTAT+ Adtech: The TradeDesk Kills Handshakes

The Trade Desk Gets Rid of Deal IDs