WEEKLY REVIEW: The Trade Desk’s existential crisis, Publicis vs. Omnicom accounting beef, Google’s privacy kill switch, Agentio’s creator automation hype, M&A madness, and Rokt’s IPO thirst

Welcome to the Madtech Thunderdome: DSP Turf Wars, Privacy Theater, and the Creator Economy’s New Algorithm Overlords

WEEKLY REVIEW: The Trade Desk’s existential crisis, Publicis vs. Omnicom accounting beef, Google’s privacy kill switch, Agentio’s creator automation hype, M&A madness, and Rokt’s IPO thirst

Welcome to the Madtech Thunderdome: DSP Turf Wars, Privacy Theater, and the Creator Economy’s New Algorithm Overlords

Why Jeff Green and The Trade Desk Are Making Agencies Nervous

The DSP Panic Chronicle: How Jeff Green Broke the Quiet Part and Amazon Broke the Budget

Reality Check: AI’s Proof Problem — And Why the Industry Is Running Out of Excuses

Experts and investors finally admit what the industry has avoided for years: AI in advertising still can’t prove it works.

Agentic Commerce: The New Architecture of How the World Buys, Sells, and Decides

Lee McCance: The Data Realist Dragging Martech Into Adulthood

The Yellow Pages Kid Who Became the Industry’s Loudest Voice on Trust, Transparency, and Not Letting AI Gaslight You

Attention Is the Industry’s New Favorite Cult, and Everyone Just Joined Without Reading the Pamphlet

The Buzzword That Finally Forced Ad Tech To Admit It Broke Its Own Skeleton

Rob Rakowitz: The Creative Data Realist Who Keeps Forcing Marketing to Grow Up

How One Relentlessly Honest Marketer Turned Creative Data Into the Industry’s Most Uncomfortable Wake-Up Call

Anne Coghlan: Robots, Druidry, and the end of ad tech

Inside The AdCP #AI Protocol.