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Oct 6, 2026

Tuesday Thread: IAS Said It Wouldn't Mark Its Own Homework. It Now Owns the Ad Server Viant Runs On.

The company that sells buyers the transparency report owns the ad server, runs the connection and deducts its fees before the seller gets paid.

Pesach Lattin (ADOTAT), +1

Oct 6, 2026

Unmeasured: CIMM Gave TV Currency 18 Months To Get Its Act Together. Including Itself.

The Strong Foundations task force will try to give TV currency's referees real consequences. It has a buy-side bench, no plan to replace anybody, and 18 months to prove it works.

Pesach Lattin (ADOTAT)

Oct 5, 2026

WSJ Asked The ROI Of Brand Raves. It Printed Zero ROI Returns.

The Journal promised to explain why marketers think dance parties pay off, then delivered a party report with no cost, no lift and no return, led by an event from the column's own sponsor. I own pieces of Las Vegas clubs, so this trend is good for me. That's exactly why I'm asking where the number went.

Pesach Lattin (ADOTAT), +1

Oct 2, 2026

Wire & File: Apple Wrote The Trade Desk's Rules. A Jury Wrote Meta's. Dailymotion Wrote A New Name.

Safari locked out The Trade Desk while Google's bids cleared, New Mexico priced Meta's privacy promise at 43 million violations, and Dailymotion rebranded its way past its traffic questions. Plus the IAB's rulebook nobody has to follow, AI agents almost nobody can stop, Jon Cook walking out of WPP's "one company," Nike's layoff plan, and Google asking the web to fact-check the AI it keeps promoting.

The Adotat Staff

Oct 1, 2026

Blackburn and Blumenthal Called It a Crime Pipeline. TAG Says They Skipped the Meeting.

The industry called child sexual abuse material "abhorrent." When ADOTAT asked 23 companies whether blocked sellers still get paid, seventeen left the answer blank.

The Adotat Staff, +1

Oct 1, 2026

Amazon Promised Full Control. Its Agent Won't Let You Pick An Audience.

Amazon retired the DSP name, not the DSP. It folded the engine into an AI agent that now picks your channels, your audiences and your bids, then grades the results itself, one month after the FTC accused it of rigging its own auction floor.

The Adotat Staff, +1

Sep 30, 2026

Thursday Field Kit: Zeta Says It Claws Back CSAM Money. Your Contract Doesn't Say You Can.

The industry called child sexual abuse material "abhorrent." When ADOTAT asked 23 companies whether blocked sellers still get paid, seventeen left the answer blank.

The Adotat Staff

Sep 30, 2026

REPORT: AdTech Promised Zero Tolerance for CSAM. And Most Did Nothing

In February 2025 the industry was appalled. Nineteen months later, ADOTAT sent twenty-three companies five questions about what changed. Fifteen said nothing at all.

Pesach Lattin (ADOTAT)

Unmeasured: The JIC Calls It "How a Number Is Made." The 672 Test Results Went To Members.

Measurement

Sep 29, 2026

Unmeasured: The JIC Calls It "How a Number Is Made." The 672 Test Results Went To Members.

Last year the JIC told everyone where Comscore, iSpot and VideoAmp fell short. This year it told members. Nielsen also reset Spanish-language TV's denominator and kept its daily streaming data for clients.

Pesach Lattin (ADOTAT)