Oct 9, 2025
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18 min read
Stop repeating the laziest metaphor in modern marketing. Oil is scarce and stable. Data is endless, unstable, and usually sour by the time you try to use it.
Oct 7, 2025
9 min read
More Thoughts on David Cohen and the IAB
Oct 6, 2025
16 min read
The IAB’s Quiet War: Can Standards Save Adtech from Itself?
Oct 3, 2025
15 min read
AI runs your wallet, Wall Street runs away, Nike runs in circles, and Spotify just runs your data.
Oct 1, 2025
6 min read
How AdMonsters turns polite panels into revenue confessionals—automation drift, outcome ultimatums, and the quiet art of killing silos before they kill you
14 min read
Forget GRPs and CPM dashboards — the company just shoved half its budget into influencers who can actually hold a conversation with consumers.
Sep 30, 2025
5 min read
When the world’s biggest indie shop decides it finally needs a plus-one, you know something broke in the agency universe.
12 min read
Why human hunches and broad reach sometimes crush the machines
Sep 29, 2025
13 min read
The Gospel According to Rick Bruner: Why “Gold Standard” Geo Tests Save Billions—and Still Scare CMOs
