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When “Late” Became the Business Model in Adtech & Advertising

Jan 8, 2026

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24 min read

When “Late” Became the Business Model in Adtech & Advertising

And How PubMatic Began Surfacing Chronic Late Payers

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Snapchat Isn’t Small. You’re Just Old. And Ugly.

Jan 7, 2026

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5 min read

Snapchat Isn’t Small. You’re Just Old. And Ugly.

The Attention Stack: Why Impressions Became the Wrong Currency

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Snap Is Not a Platform. It’s an Archetype.

Jan 7, 2026

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22 min read

Snap Is Not a Platform. It’s an Archetype.

The Attention Stack: Why Impressions Became the Wrong Currency

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
OpenXBuild: Not the End of DSPs. The Beginning of Thinner Ones.

Jan 7, 2026

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24 min read

OpenXBuild: Not the End of DSPs. The Beginning of Thinner Ones.

The Difference Between "Execution Layer" and "Decision Layer"

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ Who Moved the Start of the Year?

Jan 6, 2026

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13 min read

ADOTAT+ Who Moved the Start of the Year?

Why CES, NewFronts, and Possible Now May Decide the Upfronts -A three-part ADOTAT analysis of how calendars, conferences, and narratives quietly shape where media money goes.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT ADTECH: From Thesis to Test: Why Belief-Based Adtech Is About to Get Audited

Jan 5, 2026

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24 min read

ADOTAT ADTECH: From Thesis to Test: Why Belief-Based Adtech Is About to Get Audited

Training in the Shift Everyone Keeps Getting Wrong

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Identity, Outcomes and the End of Adtech Fantasy Camp

Jan 5, 2026

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36 min read

Identity, Outcomes and the End of Adtech Fantasy Camp

Amol Waishampayan and David Regn: The Adults Are Talking

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT SUNDAY: What It Costs to Tell the Truth Here & Why We Don’t Do Safe Takes (And Never Will)

Jan 4, 2026

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7 min read

ADOTAT SUNDAY: What It Costs to Tell the Truth Here & Why We Don’t Do Safe Takes (And Never Will)

This Will Not Age Well With PR Teams

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Weekly: 2025 Is Dead. Thought Leadership Should Be Too

Jan 2, 2026

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14 min read

ADOTAT Weekly: 2025 Is Dead. Thought Leadership Should Be Too

New Year, same delusion: AI takes your job, TikTok takes your brain, and Trump still takes your money

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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