Apr 8, 2026
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31 min read
The Numbers Nobody In Ad Tech Wants You To See
Apr 7, 2026
9 min read
Will The Trade Desk Make It? Honestly, We Have No Idea. And Neither Does Jeff Green. But We Did the Math Anyway.
30 min read
The Blocklist Is Not Your Friend. It Is Not Anyone's Friend. It Has Never Been Anyone's Friend.
Apr 6, 2026
4 min read
January's Famous Report UPDATED. The People Who Read the Full Report Made Moves.
27 min read
The Fraud Economy: A Brief, Infuriating Orientation
Apr 1, 2026
23 min read
That assumption is now cracking in at least six distinct places simultaneously.
Who's actually running your programmatic budget? (Spoiler: probably not you.)
Mar 31, 2026
5 min read
The Humans of Advertising
24 min read
The False God of Last-Touch Attribution
