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🚨 Roku Declares the Death of Brand Advertising?

Aug 25, 2025

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6 min read

🚨 Roku Declares the Death of Brand Advertising?

Peter Hamilton came out with a strange statement, urging people to stop buying CTV direct... what?

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Clicks Are Cheap Dopamine — Anders Lithner on the Real Metrics That Matter

Aug 25, 2025

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11 min read

Clicks Are Cheap Dopamine — Anders Lithner on the Real Metrics That Matter

Why Marketers Don’t Want the Truth (Because It Might Get Them Fired)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Sunday Ground Game

Aug 24, 2025

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4 min read

Sunday Ground Game

The Tools to Stay Grounded

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Elon’s Bot Spills Bomb Recipes 💣, WPP Still on Life Support 🪦, EDO - NFL Ads On Steroids 💪

Aug 22, 2025

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12 min read

Elon’s Bot Spills Bomb Recipes 💣, WPP Still on Life Support 🪦, EDO - NFL Ads On Steroids 💪

Welcome to the week where PR lost the plot, adtech lost its margins, and football found a new syringe.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Why Attention Is Suddenly the Hottest Metric in the Room

Aug 21, 2025

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18 min read

Why Attention Is Suddenly the Hottest Metric in the Room

Inside The Gold Rush for Eyeballs

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
SPO, Curation, and Other Absurd Fairy Tales We Tell Ourselves in Adtech

Aug 20, 2025

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13 min read

SPO, Curation, and Other Absurd Fairy Tales We Tell Ourselves in Adtech

Once upon a time, someone thought middlemen were innovation.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Measurement Wars Part 2: The Age of Outcomes

Aug 20, 2025

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16 min read

The Measurement Wars Part 2: The Age of Outcomes

The KPI Industrial Complex Is Crumbling—Let the Decision Wars Begin.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
AppLovin’s House of Cards PART II

Aug 19, 2025

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12 min read

AppLovin’s House of Cards PART II

If the accusations are correct, AppLovin is breaking the law, seriously and badly

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Measurement Wars Part 1: Nielsen’s Tight Grip Is Slipping — But Are They Still the King?

Aug 19, 2025

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21 min read

The Measurement Wars Part 1: Nielsen’s Tight Grip Is Slipping — But Are They Still the King?

They promised intelligence. They delivered a settings menu. The only thing they're optimizing now is confusion.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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