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Jan 19, 2026

•

30 min read

Jason Manningham of Block Graph and The Identity Obsession Problem

Jan 18, 2026

•

9 min read

ADOTAT SUNDAY: Is Adtech Having a Moral Awakening, or Just Lawyering Up?

Jan 16, 2026

•

10 min read

In Memoriam: John Gentry and the Subscription That Said Everything

Jan 16, 2026

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22 min read

ADOTAT Weekly: The Age of Ad Frankensteins

Jan 15, 2026

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2 min read

Now on Spotify: Loving the Metadata Apocalypse.

Jan 15, 2026

•

19 min read

You’re Misreading the Mediaocean News. That’s the Problem.

Jan 14, 2026

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2 min read

Now on Spotify: Two Adults Walk Into Adtech’s Identity Crisis

Jan 14, 2026

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39 min read

The State of Ad Conference ROI in 2026

Jan 13, 2026

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35 min read

ADOTAT Adtech: Programmatic Is Day Trading. AdCP Wants a Portfolio.

Jan 13, 2026

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7 min read

The DSP Cash Gap Nobody Wants to Own

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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BREAKING: The Age of Outcomes is Officially Dead (And It Died Lying and Laughing)

Jan 19, 2026

•

31 min read

BREAKING: The Age of Outcomes is Officially Dead (And It Died Lying and Laughing)

Introducing the "Holdout Era"

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

ADOTAT Weekly: The Age of Ad Frankensteins

Everyone’s fusing data, media, AI, and vibes—just don’t ask if it works.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 16, 2026
ADOTAT Weekly: The Age of Ad Frankensteins

Now on Spotify: Loving the Metadata Apocalypse.

'Cause one missing field can nuke revenue

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 15, 2026
Now on Spotify: Loving the Metadata Apocalypse.

You’re Misreading the Mediaocean News. That’s the Problem.

(Or: How Private Equity Priced Itself Into a Corner)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 15, 2026
You’re Misreading the Mediaocean News. That’s the Problem.

Now on Spotify: Two Adults Walk Into Adtech’s Identity Crisis

Identity, automation, and why common sense quietly outperforms most dashboards

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 14, 2026
Now on Spotify: Two Adults Walk Into Adtech’s Identity Crisis

The State of Ad Conference ROI in 2026

How to Make Conferences Worthwhile & Which Are Bust

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 14, 2026
The State of Ad Conference ROI in 2026

ADOTAT Adtech: Programmatic Is Day Trading. AdCP Wants a Portfolio.

Agents don’t make ads smarter. They expose how dumb our strategy layer has been.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 13, 2026
ADOTAT Adtech: Programmatic Is Day Trading. AdCP Wants a Portfolio.

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