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Feb 25, 2026

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25 min read

Netflix Isn't Winning CTV — It's Rewriting the Rules of TV Advertising

Feb 24, 2026

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22 min read

Another Adtech Sausage Fest? You Don't Say.

Feb 24, 2026

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40 min read

The Measurement Industry's Dirty Laundry Part II-- What Happened Next!?

Feb 23, 2026

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18 min read

ADOTAT+ Education: How Programmatic Killed "Outcomes" — And Sold You the Corpse

Feb 23, 2026

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30 min read

The SPP That Wants to Save Your Eyeballs.

Feb 22, 2026

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11 min read

How Did We F*ck Up Programmatic? A 4 AM Migraine Manifesto

Feb 20, 2026

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21 min read

ADOTAT Weekly: The Great Adtech Delusion: Everyone’s Optimizing, Nobody’s in Control

Feb 19, 2026

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7 min read

The Measurement Series Broke the Internet. Well, Ad Tech's Internet. Same Thing.

Feb 19, 2026

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33 min read

Pepsi's $8 Million Gift to Coca-Cola

Feb 18, 2026

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33 min read

The Measurement Industry's Dirty Laundry, and Why Everything You Think You Know Is Wrong

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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Cannes Has a Predator Problem and You're Paying for Their Rosé

Feb 25, 2026

•

20 min read

Cannes Has a Predator Problem and You're Paying for Their Rosé

Nothing Changed. I Told You Nothing Would Change.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

ADOTAT+ Education: How Programmatic Killed "Outcomes" — And Sold You the Corpse

"Outcomes" Isn't Results. It's the Result the Machine Chose For You.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 23, 2026
ADOTAT+ Education: How Programmatic Killed "Outcomes" — And Sold You the Corpse

The SPP That Wants to Save Your Eyeballs.

Frazer Locke Won't Say 'Broken' But His Eyes Are Screaming It

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 23, 2026
The SPP That Wants to Save Your Eyeballs.

How Did We F*ck Up Programmatic? A 4 AM Migraine Manifesto

How is this LEGAL?

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 22, 2026
How Did We F*ck Up Programmatic? A 4 AM Migraine Manifesto

ADOTAT Weekly: The Great Adtech Delusion: Everyone’s Optimizing, Nobody’s in Control

The Measurement Cartel Finally Gets a Mirror

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 20, 2026
ADOTAT Weekly: The Great Adtech Delusion: Everyone’s Optimizing, Nobody’s in Control

The Measurement Series Broke the Internet. Well, Ad Tech's Internet. Same Thing.

What Happened, What's Coming, and Why I Need You to Talk to Me

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 19, 2026
The Measurement Series Broke the Internet. Well, Ad Tech's Internet. Same Thing.

Pepsi's $8 Million Gift to Coca-Cola

How Pepsi Spent Super Bowl Money to Run Coca-Cola's Best Ad of the Year

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 19, 2026
Pepsi's $8 Million Gift to Coca-Cola

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