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Feb 17, 2026

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7 min read

THE $70 BILLION LIE: The Most Comprehensive Retail Media Report Ever Published

Feb 16, 2026

•

32 min read

Netflix Can't Sell It, FAST Can't Fill It: The CTV Ad Market Is Broken From Top to Bottom

Feb 16, 2026

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22 min read

"Programmatic Is Just Capitalism at Its Worst" — Liz DeAngelis on the Swamp We All Built

Feb 15, 2026

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10 min read

AdTech's AI Revolution Is Just the Same Grift With Better Fonts

Feb 13, 2026

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3 min read

Your Friday Just Got a Lot Smarter (and Slightly More Annoying)

Feb 13, 2026

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19 min read

ADOTAT Weekly: The Ad Industry's Annual Nervous Breakdown: Now With More AI and Less Self-Awareness

Feb 12, 2026

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42 min read

ADOTAT+ The AdTech AI Paradox — or Parody?

Feb 12, 2026

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36 min read

The Identity War is Over: How IntentIQ Won

Feb 11, 2026

•

34 min read

ADOTAT+ Plot Twist: Omnicom's Research and Product Teams Appear to Be on Speaking Terms

Feb 11, 2026

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27 min read

The Traffic Collapse Is Here — And It's Worse Than You Think

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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Martin Sorrell Called WPP's Strategy "Carnage." His Own Company Lost 97% of Its Value. Let's Talk.

Feb 17, 2026

•

35 min read

Martin Sorrell Called WPP's Strategy "Carnage." His Own Company Lost 97% of Its Value. Let's Talk.

What Sorrell Actually Said (And Wow, He Said a Lot)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

AdTech's AI Revolution Is Just the Same Grift With Better Fonts

AI handles the normal. Humans handle the meaningful.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 15, 2026
AdTech's AI Revolution Is Just the Same Grift With Better Fonts

Your Friday Just Got a Lot Smarter (and Slightly More Annoying)

The Forecast Industrial Complex Strikes Again

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 13, 2026
Your Friday Just Got a Lot Smarter (and Slightly More Annoying)

ADOTAT Weekly: The Ad Industry's Annual Nervous Breakdown: Now With More AI and Less Self-Awareness

The Forecast Industrial Complex Strikes Again

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 13, 2026
ADOTAT Weekly: The Ad Industry's Annual Nervous Breakdown: Now With More AI and Less Self-Awareness

ADOTAT+ The AdTech AI Paradox — or Parody?

The AI Grift Has a Structure: We Exppose It.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 12, 2026
ADOTAT+ The AdTech AI Paradox — or Parody?

The Identity War is Over: How IntentIQ Won

Raptive's Surrender Tells the Story of an Entire Industry.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 12, 2026
The Identity War is Over: How IntentIQ Won

ADOTAT+ Plot Twist: Omnicom's Research and Product Teams Appear to Be on Speaking Terms

OMG's Two Maps Might Actually Be the Same Map

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Feb 11, 2026
ADOTAT+ Plot Twist: Omnicom's Research and Product Teams Appear to Be on Speaking Terms

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