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Nov 12, 2025

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4 min read

Liat Barer: The CPO Who’s Making Adtech Catch Feelings

Nov 12, 2025

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26 min read

REPORT: The Trade Desk vs. Viant PART II: The War for the Pipes of Advertising

Nov 10, 2025

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15 min read

Crumbl’d: How Social Media Fame Might Bankrupt America’s Sweetest Brand

Nov 10, 2025

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27 min read

Ulli Appelbaum: Meet the Brand Whisperer Who Turns Pizza Pilots and Water into Meaning

Nov 7, 2025

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15 min read

WEEKLY REVIEW: The Bots Are Buying, The Brands Are Panicking, And Ad Tech’s Still Pretending It’s in Control

Nov 6, 2025

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15 min read

Behind the Headlines: IP Matching Doesn’t Work

Nov 6, 2025

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5 min read

Who is Stephen Howard-Sarin, Head of Retail Media at Criteo?

Nov 6, 2025

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24 min read

Brian O’Kelley vs. Jeff Green: The Referendum on Adtech’s Soul

Nov 5, 2025

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12 min read

ADOTAT+ Adtech: The TradeDesk Kills Handshakes

Nov 5, 2025

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41 min read

The $1 Trillion Lie: How Digital Advertising Quietly Swallowed the Economy

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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Frans Vermeulen: The Ad Tech Veteran Who Finally Got Sick of the Swivel Chair

Nov 12, 2025

•

6 min read

Frans Vermeulen: The Ad Tech Veteran Who Finally Got Sick of the Swivel Chair

He’s Seen It All—and Decided to Automate the Pain Away

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

Ulli Appelbaum: Meet the Brand Whisperer Who Turns Pizza Pilots and Water into Meaning

Why Branding Isn’t Storytelling—It’s Brain Surgery

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 10, 2025
Ulli Appelbaum: Meet the Brand Whisperer Who Turns Pizza Pilots and Water into Meaning

WEEKLY REVIEW: The Bots Are Buying, The Brands Are Panicking, And Ad Tech’s Still Pretending It’s in Control

Welcome to the AI arms race, where your media plan is just collateral damage

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 7, 2025
WEEKLY REVIEW: The Bots Are Buying, The Brands Are Panicking, And Ad Tech’s Still Pretending It’s in Control

Behind the Headlines: IP Matching Doesn’t Work

Everyone’s selling “household targeting.” No one can prove it works

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 6, 2025
Behind the Headlines: IP Matching Doesn’t Work

Who is Stephen Howard-Sarin, Head of Retail Media at Criteo?

The Reluctant Prophet of Retail MediaStephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 6, 2025
Who is Stephen Howard-Sarin, Head of Retail Media at Criteo?

Brian O’Kelley vs. Jeff Green: The Referendum on Adtech’s Soul

LinkedIn as Adtech’s Public Square — and Its Funhouse Mirror

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 6, 2025
Brian O’Kelley vs. Jeff Green: The Referendum on Adtech’s Soul

ADOTAT+ Adtech: The TradeDesk Kills Handshakes

The Trade Desk Gets Rid of Deal IDs

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 5, 2025
ADOTAT+ Adtech: The TradeDesk Kills Handshakes

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