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ARCHIVE

Nov 3, 2025

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35 min read

ADOTAT Show: Less Wrong & The Illusionists of Adtech

Nov 2, 2025

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7 min read

ADOTAT SUNDAY: Stop Thanking People.

Oct 31, 2025

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27 min read

The Gathering of the Nearly-Doomed: Publishers, Media.net, and the Last Breakfast Before the Ad Money Apocalypse

Oct 31, 2025

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9 min read

WEEKLY REVIEW: The Ad Industry’s Great Illusion: AI Hype, Legal Smoke, and the Death of Originality

Oct 30, 2025

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26 min read

ADOTAT+ The Future of Marketing Is...

Oct 29, 2025

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27 min read

ADOTAT+ Welcome to the Era of Outcomes — Now Please Remove Your Wallet

Oct 29, 2025

•

25 min read

Roku’s Next Play: From “Press OK” to Printing Money

Oct 28, 2025

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30 min read

What Media Buyers Want from YouTube & The Great YouTube Identity Crisis

Oct 27, 2025

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15 min read

ADOTAT+ ADTECH: The Prebid Fiasco: When Open Source Eats Its Own Tail

Oct 27, 2025

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24 min read

ADOTAT Show: The Rebel Lawyer Who Tried to Save Adtech from Itself

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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ADOTAT+ ADTECH: Uber Just Put a Price Tag on Your Boredom

Nov 3, 2025

•

27 min read

ADOTAT+ ADTECH: Uber Just Put a Price Tag on Your Boredom

Attention is the new fuel, and Uber’s Custom AU is the meter running.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

WEEKLY REVIEW: The Ad Industry’s Great Illusion: AI Hype, Legal Smoke, and the Death of Originality

Rembrand’s “AI” Isn’t for Advertisers—It’s for The Trade Desk’s M&A Team

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Oct 31, 2025
WEEKLY REVIEW: The Ad Industry’s Great Illusion: AI Hype, Legal Smoke, and the Death of Originality

ADOTAT+ The Future of Marketing Is...

The Future Is Apparently for Sale (Again)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Oct 30, 2025
ADOTAT+ The Future of Marketing Is...

ADOTAT+ Welcome to the Era of Outcomes — Now Please Remove Your Wallet

RIP: The Buzzword That Thinks It’s a Revolution

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Oct 29, 2025
ADOTAT+ Welcome to the Era of Outcomes — Now Please Remove Your Wallet

Roku’s Next Play: From “Press OK” to Printing Money

Peter Hamilton is now the High Priest of Intent and Outcomes.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Oct 29, 2025
Roku’s Next Play: From “Press OK” to Printing Money

What Media Buyers Want from YouTube & The Great YouTube Identity Crisis

Media buyers want clarity, not chaos — but YouTube insists on being TV, social, and commerce all at once. The only thing measurable anymore is everyone’s confusion.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Oct 28, 2025
What Media Buyers Want from YouTube & The Great YouTube Identity Crisis

ADOTAT+ ADTECH: The Prebid Fiasco: When Open Source Eats Its Own Tail

Meme-Based Governance: The Dumbest Blood Sport in Adtech

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Oct 27, 2025
ADOTAT+ ADTECH: The Prebid Fiasco: When Open Source Eats Its Own Tail

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