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Aug 4, 2026
Why is WPP "outsourcing" their media buys to the Trade Desk?
Aug 6, 2026
An issue in three parts on the audit layer advertising never built, the seven institutions standing where it should be, and the very boring financial reason nobody wants it.
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Jul 20, 2026
How Hitesh Chawla Turned An FTC Warning Into A Business Model, And Why He Calls It The Best And Worst Decision He Ever Made
Jul 17, 2026
The streamer guided soft, yanked the data, and got taken to the woodshed. ADOTAT has been describing this exact woodshed since 2024.
Jul 15, 2026
Company Called tvScientific Wrote My Headline For Me, Then Charged Somebody For It
Jul 14, 2026
The Agents Are the Sewage Now
The Blue Vest Goes French
Jul 13, 2026
The Sewage, the Diamonds, and the Hammer
Jul 10, 2026
If you forward one adtech email today, this is the one you need to think about.
WPP's Victory Lap Comes With The Check Engine Light Still Flashing
Jul 9, 2026
MFA Rose From the Dead and Nobody Is Even Pretending to Be Surprised: On the War We Won, Announced, and Immediately Lost Again
A Hundred People Told Me the Same Secret From a Hundred Different Corners, and Not One of Them Would Say It Out Loud.
Aug 5, 2026
Fox, iSpot, EDO, MNTN, the Media Rating Council, and the quiet arithmetic of an industry that certified the easy thing and shrugged at the rest
Aug 3, 2026
Rothenberg went looking for a way to record his guitar. He came back with a description of who is going to own your industry.
Jul 31, 2026
Everybody Loves Pause Ads, Says Everybody Who Sells Pause Ads
Jul 30, 2026
The Ledger Wars: How a Definitions Fight Becomes a Coup
Jul 29, 2026
Bill Wise: "They're going to run into a wall, and that wall is Mediaocean."
