ADOTAT Newsletter - Adtech, Marketing and Media

WEEKLY REVIEW: The Trade Desk’s existential crisis, Publicis vs. Omnicom accounting beef, Google’s privacy kill switch, Agentio’s creator automation hype, M&A madness, and Rokt’s IPO thirst

Nov 20, 2025

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15 min read

Why Jeff Green and The Trade Desk Are Making Agencies Nervous

Nov 19, 2025

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17 min read

Reality Check: AI’s Proof Problem — And Why the Industry Is Running Out of Excuses

Nov 18, 2025

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7 min read

Agentic Commerce: The New Architecture of How the World Buys, Sells, and Decides

Nov 18, 2025

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7 min read

Lee McCance: The Data Realist Dragging Martech Into Adulthood

Nov 18, 2025

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24 min read

Attention Is the Industry’s New Favorite Cult, and Everyone Just Joined Without Reading the Pamphlet

Nov 17, 2025

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4 min read

Rob Rakowitz: The Creative Data Realist Who Keeps Forcing Marketing to Grow Up

Nov 17, 2025

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33 min read

Anne Coghlan: Robots, Druidry, and the end of ad tech

Nov 14, 2025

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16 min read

WEEKLY REVIEW: WPP Is Polishing Its Innovation Tiara, Disney Is Rebuilding the Streaming Death Star, Ad Tech Is Inventing New Acronyms to Hide Old Problems, and Somehow Everyone Is Still Pretending This Is Fine

Nov 13, 2025

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25 min read

The Open Web Is a Crime Scene. Publishers Are Finally Learning to Hide the Body

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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WEEKLY REVIEW: The Trade Desk’s existential crisis, Publicis vs. Omnicom accounting beef, Google’s privacy kill switch, Agentio’s creator automation hype, M&A madness, and Rokt’s IPO thirst

Nov 21, 2025

•

12 min read

WEEKLY REVIEW: The Trade Desk’s existential crisis, Publicis vs. Omnicom accounting beef, Google’s privacy kill switch, Agentio’s creator automation hype, M&A madness, and Rokt’s IPO thirst

Welcome to the Madtech Thunderdome: DSP Turf Wars, Privacy Theater, and the Creator Economy’s New Algorithm Overlords

Pesach Lattin (ADOTAT)

Agentic Commerce: The New Architecture of How the World Buys, Sells, and Decides

Pesach Lattin (ADOTAT)

Nov 18, 2025

Agentic Commerce: The New Architecture of How the World Buys, Sells, and Decides

Lee McCance: The Data Realist Dragging Martech Into Adulthood

The Yellow Pages Kid Who Became the Industry’s Loudest Voice on Trust, Transparency, and Not Letting AI Gaslight You

Pesach Lattin (ADOTAT)

Nov 18, 2025

Lee McCance: The Data Realist Dragging Martech Into Adulthood

Attention Is the Industry’s New Favorite Cult, and Everyone Just Joined Without Reading the Pamphlet

The Buzzword That Finally Forced Ad Tech To Admit It Broke Its Own Skeleton

Pesach Lattin (ADOTAT)

Nov 18, 2025

Attention Is the Industry’s New Favorite Cult, and Everyone Just Joined Without Reading the Pamphlet

Rob Rakowitz: The Creative Data Realist Who Keeps Forcing Marketing to Grow Up

How One Relentlessly Honest Marketer Turned Creative Data Into the Industry’s Most Uncomfortable Wake-Up Call

Pesach Lattin (ADOTAT)

Nov 17, 2025

Rob Rakowitz: The Creative Data Realist Who Keeps Forcing Marketing to Grow Up

Anne Coghlan: Robots, Druidry, and the end of ad tech

Inside The AdCP #AI Protocol.

Pesach Lattin (ADOTAT)

Nov 17, 2025

Anne Coghlan: Robots, Druidry, and the end of ad tech

WEEKLY REVIEW: WPP Is Polishing Its Innovation Tiara, Disney Is Rebuilding the Streaming Death Star, Ad Tech Is Inventing New Acronyms to Hide Old Problems, and Somehow Everyone Is Still Pretending This Is Fine

Welcome to the AI arms race, where your media plan is just collateral damage

Pesach Lattin (ADOTAT)

Nov 14, 2025

ARCHIVE

WEEKLY REVIEW: The Trade Desk’s existential crisis, Publicis vs. Omnicom accounting beef, Google’s privacy kill switch, Agentio’s creator automation hype, M&A madness, and Rokt’s IPO thirst

Why Jeff Green and The Trade Desk Are Making Agencies Nervous

Reality Check: AI’s Proof Problem — And Why the Industry Is Running Out of Excuses

Agentic Commerce: The New Architecture of How the World Buys, Sells, and Decides

Lee McCance: The Data Realist Dragging Martech Into Adulthood

Attention Is the Industry’s New Favorite Cult, and Everyone Just Joined Without Reading the Pamphlet

Rob Rakowitz: The Creative Data Realist Who Keeps Forcing Marketing to Grow Up

Anne Coghlan: Robots, Druidry, and the end of ad tech

WEEKLY REVIEW: WPP Is Polishing Its Innovation Tiara, Disney Is Rebuilding the Streaming Death Star, Ad Tech Is Inventing New Acronyms to Hide Old Problems, and Somehow Everyone Is Still Pretending This Is Fine

The Open Web Is a Crime Scene. Publishers Are Finally Learning to Hide the Body

2024: Goodbye Impressions, Hello Attention

FTC Sends Warning Letters to Healthcare Lead Generators

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Subscribe to Our Newsletter

WEEKLY REVIEW: The Trade Desk’s existential crisis, Publicis vs. Omnicom accounting beef, Google’s privacy kill switch, Agentio’s creator automation hype, M&A madness, and Rokt’s IPO thirst

Agentic Commerce: The New Architecture of How the World Buys, Sells, and Decides

Lee McCance: The Data Realist Dragging Martech Into Adulthood

Attention Is the Industry’s New Favorite Cult, and Everyone Just Joined Without Reading the Pamphlet

Rob Rakowitz: The Creative Data Realist Who Keeps Forcing Marketing to Grow Up

Anne Coghlan: Robots, Druidry, and the end of ad tech

WEEKLY REVIEW: WPP Is Polishing Its Innovation Tiara, Disney Is Rebuilding the Streaming Death Star, Ad Tech Is Inventing New Acronyms to Hide Old Problems, and Somehow Everyone Is Still Pretending This Is Fine

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