Search
THE ADOTAT NEWSLETTER
Sign Up
Login
Upgrade
Home
Archive
The Adotat Show

ARCHIVE

Jan 22, 2026

•

11 min read

Viant: Outcomes, Attribution, and the Soft-Metrics Trap

Jan 22, 2026

•

12 min read

The Salesforce Ghosts Building an AI Sales Machine

Jan 22, 2026

•

33 min read

The Outcomes Pivot: Why Viant Needed a New Story in 2026

Jan 21, 2026

•

20 min read

The First Rule Of iSpot vs. EDO: You Were Never Supposed To Read The Verdict

Jan 21, 2026

•

39 min read

Built Not Bullshit: The AI Hype Bubble: A Conversation with Jason White

Jan 20, 2026

•

4 min read

Now on Spotify: Household Identify vs. Buzzwords

Jan 20, 2026

•

29 min read

Mediaocean Didn't Announce an AI Strategy. Basis Did It For Them.

Jan 19, 2026

•

31 min read

BREAKING: The Age of Outcomes is Officially Dead (And It Died Lying and Laughing)

Jan 19, 2026

•

30 min read

Jason Manningham of Block Graph and The Identity Obsession Problem

Jan 18, 2026

•

9 min read

ADOTAT SUNDAY: Is Adtech Having a Moral Awakening, or Just Lawyering Up?

Dec 20, 2024

•

14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

•

3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

•

8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

•

10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

•

7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

•

8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

•

8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

•

6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

•

13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

•

8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Load more

Subscribe to Our Newsletter

Know What They Won’t Tell You

The real stories. The buried memos. The strategy behind the spin. ADOTAT cuts through the PR sludge to bring you the boldest reporting in advertising, media, and tech.


🧠 Weekly newsletter.

🔍 Deep dives and leaked docs.

🔥 Delivered to your inbox like a subpoena.

Stay Bold. Stay Curious. Know More Than You Did Yesterday.

I consent to receive newsletters via email. Terms of use and Privacy policy.

ADOTAT+ Snap Has What Everyone Wants. The Industry Just Can't Admit It.

Jan 22, 2026

•

15 min read

ADOTAT+ Snap Has What Everyone Wants. The Industry Just Can't Admit It.

On attention, arbitrage, and why the measurement-industrial complex keeps lying to itself.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

The First Rule Of iSpot vs. EDO: You Were Never Supposed To Read The Verdict

If You Think You Understand The iSpot vs. EDO Case, You Don't

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 21, 2026
The First Rule Of iSpot vs. EDO: You Were Never Supposed To Read The Verdict

Built Not Bullshit: The AI Hype Bubble: A Conversation with Jason White

When "Innovation" Becomes a Four-Letter Word

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 21, 2026
Built Not Bullshit: The AI Hype Bubble: A Conversation with Jason White

Now on Spotify: Household Identify vs. Buzzwords

AI is trained on the internet, and the internet is not the real world

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 20, 2026
Now on Spotify: Household Identify vs. Buzzwords

Mediaocean Didn't Announce an AI Strategy. Basis Did It For Them.

What Your Peers Already Know (That Didn't Make the Press Release)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 20, 2026
Mediaocean Didn't Announce an AI Strategy. Basis Did It For Them.

BREAKING: The Age of Outcomes is Officially Dead (And It Died Lying and Laughing)

Introducing the "Holdout Era"

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 19, 2026
BREAKING: The Age of Outcomes is Officially Dead (And It Died Lying and Laughing)

Jason Manningham of Block Graph and The Identity Obsession Problem

What We're Missing While We're Busy Measuring the Same Old Garbage

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 19, 2026
Jason Manningham of Block Graph and The Identity Obsession Problem

Featured

Wireframe

SUBSCRIBE TO OUR NEWSLETTER

Subscribe to our newsletter subheading

I consent to receive newsletters via email. Terms of use and Privacy policy.

QUICK LINKS

ADOTAT Youtube

ADOTAT Spotify

HOME

ARCHIVE

© 2026 ADOTAT Newsletter - Adtech, Marketing and Media.

Report abuse

Privacy policy

Terms of use

Powered by beehiiv