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Dec 23, 2025

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17 min read

Reality Check: AI’s Proof Problem — And Why the Industry Is Running Out of Excuses

Dec 23, 2025

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10 min read

ADOTAT+ The Wrapper Delusion

Dec 22, 2025

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19 min read

What Happens When the DSP/SSP Stack Collapses in 2026

Dec 22, 2025

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17 min read

Advertising Lost Control of the Moment of Choice

Dec 21, 2025

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6 min read

ADOTAT SUNDAY: Oh FFS. The Column Went Out Early. The Industry Is Still Stuck in Place.

Dec 20, 2025

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6 min read

ADOTAT SUNDAY: Notes From an Industry That Swears It’s Fine

Dec 19, 2025

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12 min read

The Stories That Actually Mattered on ADOTAT Last Year

Dec 19, 2025

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19 min read

ADOTAT Weekly: The Ad Industry’s End-of-Year Identity Crisis

Dec 18, 2025

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25 min read

Viant and the Great CTV Illusion

Dec 17, 2025

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29 min read

Why Pinterest Grabbed tvScientific Before the Lights Went Out

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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ADOTAT+ The Wrapper Delusion Part II

Dec 24, 2025

•

14 min read

ADOTAT+ The Wrapper Delusion Part II

From “Sitting on Top Of” to Owning the Decision

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

Advertising Lost Control of the Moment of Choice

And the industry is still acting like this is a UX tweak instead of a loss of sovereignty

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 22, 2025
Advertising Lost Control of the Moment of Choice

ADOTAT SUNDAY: Oh FFS. The Column Went Out Early. The Industry Is Still Stuck in Place.

Transparency as a Decor Choice

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 21, 2025
ADOTAT SUNDAY: Oh FFS. The Column Went Out Early. The Industry Is Still Stuck in Place.

ADOTAT SUNDAY: Notes From an Industry That Swears It’s Fine

What We Learned This Year (And What We Pretended Not to Notice)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 20, 2025
ADOTAT SUNDAY: Notes From an Industry That Swears It’s Fine

The Stories That Actually Mattered on ADOTAT Last Year

Or: How an Industry That Loves “Transparency” Reacts When It Actually Sees Some

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 19, 2025
The Stories That Actually Mattered on ADOTAT Last Year

ADOTAT Weekly: The Ad Industry’s End-of-Year Identity Crisis

AI pipe dreams, data drama, and desperate execs — just another week in adland.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 19, 2025
ADOTAT Weekly: The Ad Industry’s End-of-Year Identity Crisis

Viant and the Great CTV Illusion

A Smart Company, a Coherent Strategy, and a Market That Has Shifted the Rules

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 18, 2025
Viant and the Great CTV Illusion

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