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Sep 18, 2025

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11 min read

The Future of Streaming: The Big Shift — How FAST Ate TV

Sep 17, 2025

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8 min read

ADOTAT+ RETAIL MEDIA HELL: Best Buy’s New Hustle is Renting Out Its Soul, One Wall at a Time

Sep 17, 2025

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12 min read

The Death of Vanity Metrics and the Funeral of Identity Vendors

Sep 16, 2025

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9 min read

ADOTAT ADTECH+: The Wrapper Bubble: Why Adtech Keeps Renting Other People’s AI

Sep 16, 2025

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14 min read

The Billion-Hour Question: Is YouTube Really Television?

Sep 15, 2025

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4 min read

ADOTAT ADTECH+: The Generative AI Advertising Collapse: Press Releases in the Front, Fire Sales in the Back

Sep 15, 2025

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10 min read

ADOTAT SHOW: Kurt Donnell’s Big Yoga Mistake (and Adtech Redemption Arc)

Sep 14, 2025

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6 min read

Sunday Madness: The Loneliest Room in Adland

Sep 14, 2025

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7 min read

We’re All Trash, Congrats

Sep 12, 2025

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12 min read

WEEKLY REVIEW: Nepo Babies, Buzzwords, and Programmatic Hunger Games

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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ADOTAT+ Retail Media's Dirty Math, Dirty Little Secrets

Sep 18, 2025

•

5 min read

ADOTAT+ Retail Media's Dirty Math, Dirty Little Secrets

We unpack how one soda sale magically turns into three “victories,” why cannibalization gets dressed up as growth, and why your ROAS dashboard is basically a Potemkin village with neon lights.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

ADOTAT ADTECH+: The Wrapper Bubble: Why Adtech Keeps Renting Other People’s AI

Adtech’s Long Love Affair With Wrappers

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Sep 16, 2025
ADOTAT ADTECH+: The Wrapper Bubble: Why Adtech Keeps Renting Other People’s AI

The Billion-Hour Question: Is YouTube Really Television?

On one screen it’s a Rogan marathon, on another it’s Blippi on loop. For advertisers, the question isn’t taxonomy—it’s where the attentive seconds live.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Sep 16, 2025
The Billion-Hour Question: Is YouTube Really Television?

ADOTAT ADTECH+: The Generative AI Advertising Collapse: Press Releases in the Front, Fire Sales in the Back

The AI Wrapper Death Spiral: When ‘Innovation’ Is Just Renting Someone Else’s Code

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Sep 15, 2025
ADOTAT ADTECH+: The Generative AI Advertising Collapse: Press Releases in the Front, Fire Sales in the Back

ADOTAT SHOW: Kurt Donnell’s Big Yoga Mistake (and Adtech Redemption Arc)

Turns out enlightenment doesn’t pay the bills—but ads do. From gurus and P&Ls to pipelines and CPM lifts, here’s how Donnell found sanity in chaos.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Sep 15, 2025
ADOTAT SHOW: Kurt Donnell’s Big Yoga Mistake (and Adtech Redemption Arc)

Sunday Madness: The Loneliest Room in Adland

It's not that we are lonely, it's that we confuse business with connections.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Sep 14, 2025
Sunday Madness: The Loneliest Room in Adland

We’re All Trash, Congrats

The Human Flaw Nobody Wants to Admit

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Sep 14, 2025
We’re All Trash, Congrats

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