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ARCHIVE

Aug 26, 2025

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18 min read

The Streaming Wars Have Officially Moved from Your Couch to the Stadium Bleachers, and the Real Game Isn’t Baseball — It’s Advertising

Aug 25, 2025

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6 min read

🚨 Roku Declares the Death of Brand Advertising?

Aug 25, 2025

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11 min read

Clicks Are Cheap Dopamine — Anders Lithner on the Real Metrics That Matter

Aug 24, 2025

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4 min read

Sunday Ground Game

Aug 22, 2025

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12 min read

Elon’s Bot Spills Bomb Recipes 💣, WPP Still on Life Support 🪦, EDO - NFL Ads On Steroids 💪

Aug 21, 2025

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18 min read

Why Attention Is Suddenly the Hottest Metric in the Room

Aug 20, 2025

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13 min read

SPO, Curation, and Other Absurd Fairy Tales We Tell Ourselves in Adtech

Aug 20, 2025

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16 min read

The Measurement Wars Part 2: The Age of Outcomes

Aug 19, 2025

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12 min read

AppLovin’s House of Cards PART II

Aug 19, 2025

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21 min read

The Measurement Wars Part 1: Nielsen’s Tight Grip Is Slipping — But Are They Still the King?

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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SPECIAL: Kelly Metz: The Agency’s Favorite Arsonist with a Corporate Badge

Aug 26, 2025

•

2 min read

SPECIAL: Kelly Metz: The Agency’s Favorite Arsonist with a Corporate Badge

She shows up in heels, drops truth bombs in breakout rooms, and leaves a pile of “re-org” memos in her wake—usually before HR can order the plaque for her desk.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

Sunday Ground Game

The Tools to Stay Grounded

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Aug 24, 2025
Sunday Ground Game

Elon’s Bot Spills Bomb Recipes 💣, WPP Still on Life Support 🪦, EDO - NFL Ads On Steroids 💪

Welcome to the week where PR lost the plot, adtech lost its margins, and football found a new syringe.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Aug 22, 2025
Elon’s Bot Spills Bomb Recipes 💣, WPP Still on Life Support 🪦, EDO - NFL Ads On Steroids 💪

Why Attention Is Suddenly the Hottest Metric in the Room

Inside The Gold Rush for Eyeballs

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Aug 21, 2025
Why Attention Is Suddenly the Hottest Metric in the Room

SPO, Curation, and Other Absurd Fairy Tales We Tell Ourselves in Adtech

Once upon a time, someone thought middlemen were innovation.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Aug 20, 2025
SPO, Curation, and Other Absurd Fairy Tales We Tell Ourselves in Adtech

The Measurement Wars Part 2: The Age of Outcomes

The KPI Industrial Complex Is Crumbling—Let the Decision Wars Begin.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Aug 20, 2025
The Measurement Wars Part 2: The Age of Outcomes

AppLovin’s House of Cards PART II

If the accusations are correct, AppLovin is breaking the law, seriously and badly

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Aug 19, 2025
AppLovin’s House of Cards PART II

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