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Dec 26, 2025

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21 min read

ADOTAT+ Adtech Conferences Are a Tax, Not a Strategy

Dec 26, 2025

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13 min read

2026 Will Be the Worst and Best Year in Adtech

Dec 24, 2025

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14 min read

ADOTAT+ The Wrapper Delusion Part II

Dec 23, 2025

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17 min read

Reality Check: AI’s Proof Problem — And Why the Industry Is Running Out of Excuses

Dec 23, 2025

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10 min read

ADOTAT+ The Wrapper Delusion

Dec 22, 2025

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19 min read

What Happens When the DSP/SSP Stack Collapses in 2026

Dec 22, 2025

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17 min read

Advertising Lost Control of the Moment of Choice

Dec 21, 2025

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6 min read

ADOTAT SUNDAY: Oh FFS. The Column Went Out Early. The Industry Is Still Stuck in Place.

Dec 20, 2025

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6 min read

ADOTAT SUNDAY: Notes From an Industry That Swears It’s Fine

Dec 19, 2025

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12 min read

The Stories That Actually Mattered on ADOTAT Last Year

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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Dead Week and the Soft Tyranny of Professional Noise

Dec 30, 2025

•

6 min read

Dead Week and the Soft Tyranny of Professional Noise

How advertising learned to fear silence, then learned how to sell against that fear

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

Reality Check: AI’s Proof Problem — And Why the Industry Is Running Out of Excuses

Experts and investors finally admit what the industry has avoided for years: AI in advertising still can’t prove it works.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 23, 2025
Reality Check: AI’s Proof Problem — And Why the Industry Is Running Out of Excuses

ADOTAT+ The Wrapper Delusion

Why “Sitting on Top Of” Is the Most Expensive Lie in Agentic Advertising

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 23, 2025
ADOTAT+ The Wrapper Delusion

What Happens When the DSP/SSP Stack Collapses in 2026

The Future Everyone Sees Coming and No One Wants to Name

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 22, 2025
What Happens When the DSP/SSP Stack Collapses in 2026

Advertising Lost Control of the Moment of Choice

And the industry is still acting like this is a UX tweak instead of a loss of sovereignty

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 22, 2025
Advertising Lost Control of the Moment of Choice

ADOTAT SUNDAY: Oh FFS. The Column Went Out Early. The Industry Is Still Stuck in Place.

Transparency as a Decor Choice

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 21, 2025
ADOTAT SUNDAY: Oh FFS. The Column Went Out Early. The Industry Is Still Stuck in Place.

ADOTAT SUNDAY: Notes From an Industry That Swears It’s Fine

What We Learned This Year (And What We Pretended Not to Notice)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 20, 2025
ADOTAT SUNDAY: Notes From an Industry That Swears It’s Fine

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