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Jan 8, 2026

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24 min read

When “Late” Became the Business Model in Adtech & Advertising

Jan 7, 2026

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5 min read

Snapchat Isn’t Small. You’re Just Old. And Ugly.

Jan 7, 2026

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22 min read

Snap Is Not a Platform. It’s an Archetype.

Jan 7, 2026

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24 min read

OpenXBuild: Not the End of DSPs. The Beginning of Thinner Ones.

Jan 6, 2026

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13 min read

ADOTAT+ Who Moved the Start of the Year?

Jan 5, 2026

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24 min read

ADOTAT ADTECH: From Thesis to Test: Why Belief-Based Adtech Is About to Get Audited

Jan 5, 2026

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36 min read

Identity, Outcomes and the End of Adtech Fantasy Camp

Jan 4, 2026

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7 min read

ADOTAT SUNDAY: What It Costs to Tell the Truth Here & Why We Don’t Do Safe Takes (And Never Will)

Jan 2, 2026

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14 min read

ADOTAT Weekly: 2025 Is Dead. Thought Leadership Should Be Too

Dec 30, 2025

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6 min read

Dead Week and the Soft Tyranny of Professional Noise

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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ADOTAT+ Yahoo DSP, A Nice Place to Spend Your Media Dollars

Jan 8, 2026

•

28 min read

ADOTAT+ Yahoo DSP, A Nice Place to Spend Your Media Dollars

Everyone Loves “Agentic” Until Someone Else Owns the Decisions

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

OpenXBuild: Not the End of DSPs. The Beginning of Thinner Ones.

The Difference Between "Execution Layer" and "Decision Layer"

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 7, 2026
OpenXBuild: Not the End of DSPs. The Beginning of Thinner Ones.

ADOTAT+ Who Moved the Start of the Year?

Why CES, NewFronts, and Possible Now May Decide the Upfronts -A three-part ADOTAT analysis of how calendars, conferences, and narratives quietly shape where media money goes.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 6, 2026
ADOTAT+ Who Moved the Start of the Year?

ADOTAT ADTECH: From Thesis to Test: Why Belief-Based Adtech Is About to Get Audited

Training in the Shift Everyone Keeps Getting Wrong

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 5, 2026
ADOTAT ADTECH: From Thesis to Test: Why Belief-Based Adtech Is About to Get Audited

Identity, Outcomes and the End of Adtech Fantasy Camp

Amol Waishampayan and David Regn: The Adults Are Talking

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 5, 2026
Identity, Outcomes and the End of Adtech Fantasy Camp

ADOTAT SUNDAY: What It Costs to Tell the Truth Here & Why We Don’t Do Safe Takes (And Never Will)

This Will Not Age Well With PR Teams

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 4, 2026
ADOTAT SUNDAY: What It Costs to Tell the Truth Here & Why We Don’t Do Safe Takes (And Never Will)

ADOTAT Weekly: 2025 Is Dead. Thought Leadership Should Be Too

New Year, same delusion: AI takes your job, TikTok takes your brain, and Trump still takes your money

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jan 2, 2026
ADOTAT Weekly: 2025 Is Dead. Thought Leadership Should Be Too

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