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Dec 10, 2025

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27 min read

Publisher Gaslighting Season Is Over: Adtech’s Fairy Tales Just Got Torched.

Dec 9, 2025

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15 min read

The Lie AdTech Keeps Telling Itself: “Workflow Efficiency Is Boring."

Dec 8, 2025

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19 min read

Jeff Hirsch, the Anti-Buzzword CEO Who Actually Ships Work

Dec 5, 2025

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15 min read

ADOTAT’s Week in Delusion: Meta’s Memory Loss, WPP’s Swan Dive, Omnicom’s Creative Purge, Teads’ Faceplant, Temu’s Data Buffet, and the IAB’s Latest Attempt to Fix a Burning House With an API

Dec 4, 2025

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18 min read

The TradeDesk Finally Wakes Up: The Mix Shift Panic Under the Hood

Dec 3, 2025

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25 min read

The Great Outcomes Awakening

Dec 2, 2025

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25 min read

The Cadent Vanishing Act: What Really Happened When the TV Machine Went Dark

Dec 1, 2025

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24 min read

The Big Picture: Why CTV Needed Its Own DSP

Nov 28, 2025

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9 min read

ADOTAT Adtech Training: Amazon DSP vs. The Trade Desk

Nov 28, 2025

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23 min read

The Great Compression: Omnicom & IPG. OMNIG? OMG-PIG?

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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Jeff Hirsch, the Anti-Buzzword CEO Who Actually Ships Work

Dec 10, 2025

•

19 min read

Jeff Hirsch, the Anti-Buzzword CEO Who Actually Ships Work

Inside the Depth Strategy: How Quantum Path’s Focus Threatens the Entire Ad-Tech Stack

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

ADOTAT’s Week in Delusion: Meta’s Memory Loss, WPP’s Swan Dive, Omnicom’s Creative Purge, Teads’ Faceplant, Temu’s Data Buffet, and the IAB’s Latest Attempt to Fix a Burning House With an API

Where Big Tech forgets its own contracts, holding companies eat their ancestors, SSPs chase “quality” like it’s a lost relic, Temu raids your phone, and the IAB swears an API can cure existential rot.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 5, 2025
ADOTAT’s Week in Delusion: Meta’s Memory Loss, WPP’s Swan Dive, Omnicom’s Creative Purge, Teads’ Faceplant, Temu’s Data Buffet, and the IAB’s Latest Attempt to Fix a Burning House With an API

The TradeDesk Finally Wakes Up: The Mix Shift Panic Under the Hood

The Take-Rate Fixation: Comfort Food for People Afraid of the Real Story

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 4, 2025
The TradeDesk Finally Wakes Up: The Mix Shift Panic Under the Hood

The Great Outcomes Awakening

Why Everyone Suddenly Pretends They Always Cared About Results

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 3, 2025
The Great Outcomes Awakening

The Cadent Vanishing Act: What Really Happened When the TV Machine Went Dark

Leaked Memos, Quiet Moves, and the New War for Converged TV

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 2, 2025
The Cadent Vanishing Act: What Really Happened When the TV Machine Went Dark

The Big Picture: Why CTV Needed Its Own DSP

And Why Pontiac Might Be the First One That Actually Works

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dec 1, 2025
The Big Picture: Why CTV Needed Its Own DSP

ADOTAT Adtech Training: Amazon DSP vs. The Trade Desk

The Strategic Divide: Deterministic vs. Probabilistic Identity

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 28, 2025
ADOTAT Adtech Training: Amazon DSP vs. The Trade Desk

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