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ARCHIVE

Nov 6, 2025

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15 min read

Behind the Headlines: IP Matching Doesn’t Work

Nov 6, 2025

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5 min read

Who is Stephen Howard-Sarin, Head of Retail Media at Criteo?

Nov 6, 2025

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24 min read

Brian O’Kelley vs. Jeff Green: The Referendum on Adtech’s Soul

Nov 5, 2025

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12 min read

ADOTAT+ Adtech: The TradeDesk Kills Handshakes

Nov 5, 2025

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41 min read

The $1 Trillion Lie: How Digital Advertising Quietly Swallowed the Economy

LockSimple

Nov 4, 2025

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11 min read

ADOTAT+ Behind the Headlines: The Cosmetic Consolidation of ID5

Nov 4, 2025

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32 min read

Prime Predator: Amazon DSP Takes a Bite Out of The Trade Desk

Nov 3, 2025

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27 min read

ADOTAT+ ADTECH: Uber Just Put a Price Tag on Your Boredom

Nov 3, 2025

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35 min read

ADOTAT Show: Less Wrong & The Illusionists of Adtech

Nov 2, 2025

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7 min read

ADOTAT SUNDAY: Stop Thanking People.

Dec 20, 2024

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14 min read

2024: Goodbye Impressions, Hello Attention

Dec 17, 2024

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3 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 13, 2024

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8 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 6, 2024

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10 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 5, 2024

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7 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Nov 26, 2024

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8 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 22, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 21, 2024

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6 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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13 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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8 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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WEEKLY REVIEW: The Bots Are Buying, The Brands Are Panicking, And Ad Tech’s Still Pretending It’s in Control

Nov 7, 2025

•

15 min read

WEEKLY REVIEW: The Bots Are Buying, The Brands Are Panicking, And Ad Tech’s Still Pretending It’s in Control

Welcome to the AI arms race, where your media plan is just collateral damage

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

ADOTAT+ Adtech: The TradeDesk Kills Handshakes

The Trade Desk Gets Rid of Deal IDs

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 5, 2025
ADOTAT+ Adtech: The TradeDesk Kills Handshakes

The $1 Trillion Lie: How Digital Advertising Quietly Swallowed the Economy

You thought this was a victory lap? It’s a takeover notice. The ad industry didn’t grow—it mutated into five private governments with ad servers.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 5, 2025
The $1 Trillion Lie: How Digital Advertising Quietly Swallowed the Economy

ADOTAT+ Behind the Headlines: The Cosmetic Consolidation of ID5

ID5 just bought TrueData, and the press release wants you to believe it’s a global power play.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 4, 2025
Paid
ADOTAT+ Behind the Headlines: The Cosmetic Consolidation of ID5

Prime Predator: Amazon DSP Takes a Bite Out of The Trade Desk

Amazon’s Advantage Isn’t Tech — It’s Omniscience

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 4, 2025
Prime Predator: Amazon DSP Takes a Bite Out of The Trade Desk

ADOTAT+ ADTECH: Uber Just Put a Price Tag on Your Boredom

Attention is the new fuel, and Uber’s Custom AU is the meter running.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 3, 2025
ADOTAT+ ADTECH: Uber Just Put a Price Tag on Your Boredom

ADOTAT Show: Less Wrong & The Illusionists of Adtech

The Magician Who Broke Adtech’s Spell

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Nov 3, 2025
ADOTAT Show: Less Wrong & The Illusionists of Adtech

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