This episode with Kevin Krim shook me. Not because of the data or the insights—but because it reminded me of something I’ve clearly lost sight of.

There are people behind this industry. Real people. With families, grief, joy, and lives that extend far beyond job titles and KPIs.

Someone—I suspect not a fan of mine—said something recently that stuck with me. It made me realize I’ve been harsh. Maybe even cruel. I’ve thrown people under the bus in the name of “truth”, but sometimes it was just noise.

So here’s my reset: I want to do better. To be better. To remember that every person I write about, every name in a headline, is human first.

Maybe I’ll fail. But I’m going to try.

– Pesach