Search
ADOTAT
Sign Up
Login
Upgrade
Home
Archive
The Adotat Show
ADOTAT
Search
Upgrade
Home
Archive
The Adotat Show
Login
Sign Up
Oliver Buchannon
Pesach Lattin (ADOTAT)

Pesach Lattin is the industry’s most irreverent voice in advertising, marketing, creative, and adtech—equal parts strategist, interrogator, and media troublemaker. As the host of The ADOTAT Show, he grills executives, cuts through the hype, and makes marketers rethink their entire playbook. Formerly retired (briefly, and unsuccessfully), he now spends his time exposing industry nonsense with a sharp wit and zero tolerance for fluff. Stay bold, stay curious, and know more than you did yesterday.

The Attribution Hunger Games

The Attribution Hunger Games

Why Attribution Became a Battlefield (and Everyone’s Throwing Elbows)

Jul 30, 2025

•

17 min read

 From Ops to Agents: The Great Adtech Replacement Chart

From Ops to Agents: The Great Adtech Replacement Chart

Your Stack Doesn’t Need More People. It Needs a Brain

Jul 29, 2025

•

15 min read

Rufus vs. the Algorithm Gods: Amazon’s Ad War You Didn’t See Coming

Rufus vs. the Algorithm Gods: Amazon’s Ad War You Didn’t See Coming

Amazon’s Strategic Retreat Wasn’t a Flinch—It Was a Flex

Jul 28, 2025

•

1 min read

Agenic, Not Generic: Why Jules Minvielle is Torch-Bearing the Death March for DSPs

Agenic, Not Generic: Why Jules Minvielle is Torch-Bearing the Death March for DSPs

From Paris with Algorithms: How Jules Plans to Torch Your DS

Jul 28, 2025

•

14 min read

Why Everyone in Adtech, Media & Advertising Thinks They’re the Smartest Person in the Room

Why Everyone in Adtech, Media & Advertising Thinks They’re the Smartest Person in the Room

And Why That’s the Most Dangerous Fantasy Since “Attribution Solved

Jul 27, 2025

•

8 min read

Drew Stein’s Curation Hype—Valid, But AI’s Got the Real Power

Drew Stein’s Curation Hype—Valid, But AI’s Got the Real Power

The AI Revolution Has Arrived—And It’s Taking Over Curation

Jul 25, 2025

•

7 min read

WEEK IN REVIEW: Solimar Won’t Die, AI Won’t Sleep, and WPP Can’t Catch a Break

WEEK IN REVIEW: Solimar Won’t Die, AI Won’t Sleep, and WPP Can’t Catch a Break

Kokai Can't Quite Kick Solimar to the Curb

Jul 25, 2025

•

20 min read

Cookiepocalypse Now: Is Brian Gleason a Prophet or Just Really Good at Buzzword Yoga?

Cookiepocalypse Now: Is Brian Gleason a Prophet or Just Really Good at Buzzword Yoga?

Jul 24, 2025

•

6 min read

Oh Look, The Ad Industry Finally Admits It Doesn’t Know What It’s Measuring

Oh Look, The Ad Industry Finally Admits It Doesn’t Know What It’s Measuring

Jul 24, 2025

•

3 min read

ADOTAT+ Sir Martin Sorrell: The Ego That Built the Empire

ADOTAT+ Sir Martin Sorrell: The Ego That Built the Empire

Where the Vision Collapsed — and Why the Blame Can’t Be Outsourced

Jul 24, 2025

•

4 min read

 Performance Theater: Starring MNTN and the Mystery of the $2 Banner That Closed the Deal

Performance Theater: Starring MNTN and the Mystery of the $2 Banner That Closed the Deal

Why your CTV campaign is getting standing ovations for work it didn't do—and how attribution became adtech’s longest-running drama.

Jul 24, 2025

•

18 min read

SPECIAL REPORT: Rise of the Machines, Fall of the Middlemen

SPECIAL REPORT: Rise of the Machines, Fall of the Middlemen

Why your CTV campaign is getting standing ovations for work it didn't do—and how attribution became adtech’s longest-running drama.

Jul 23, 2025

•

17 min read

YouTube Didn’t Kill TV—It Just Made It Ask for a Login

YouTube Didn’t Kill TV—It Just Made It Ask for a Login

Why your smartest screen is now playing creator content while your cable box collects dust and regrets.

Jul 23, 2025

•

16 min read

CMOs, Stop Acting Like Conversion Addicts

CMOs, Stop Acting Like Conversion Addicts

Response to Bob Parks’ “The Real Growth Strategy”

Jul 22, 2025

•

3 min read

 🏈 Streaming Just Blitzed Linear TV—and It’s a Fourth-Quarter Bloodbath

🏈 Streaming Just Blitzed Linear TV—and It’s a Fourth-Quarter Bloodbath

Live sports were linear's last defense. Now, CTV has the ball, a real-time bidding engine, and it’s gunning for the end zone.

Jul 22, 2025

•

17 min read

Zack Rosenberg--Don’t Bury the Taxonomy Just Yet: How Qortex Plans to Save Video Targeting from Itself

Zack Rosenberg--Don’t Bury the Taxonomy Just Yet: How Qortex Plans to Save Video Targeting from Itself

Dear AdTech: Your Taxonomies Are Older Than My Kid’s Roblox Login

Jul 21, 2025

•

13 min read

📰 So You Want Independent Media?

📰 So You Want Independent Media?

You Can’t Handle Independent Media!

Jul 20, 2025

•

10 min read

WEEK IN REVIEW: Solimar Won’t Die, AI Won’t Sleep, and WPP Can’t Catch a Break

WEEK IN REVIEW: Solimar Won’t Die, AI Won’t Sleep, and WPP Can’t Catch a Break

Amazon wins, Netflix spins, and ad agencies pretend it's all under control

Jul 18, 2025

•

13 min read

Mediaocean: Legacy Software, Now with Bain-Flavoring

Mediaocean: Legacy Software, Now with Bain-Flavoring

It’s still slow, still siloed — but now it comes with private equity seasoning and a new org chart.

Jul 17, 2025

•

14 min read

ADOTAT+ 🎥 Who is VideoAmp, and Why Should You Care?

ADOTAT+ 🎥 Who is VideoAmp, and Why Should You Care?

A Founder Steps Down. Layoffs Roll In. But the $3B Measurement Challenger Isn’t Going Quietly.

Jul 16, 2025

•

7 min read

The Outcome Illusion: Where CTV Pretends It’s Google Ads and Hopes You Don’t Notice the Difference

The Outcome Illusion: Where CTV Pretends It’s Google Ads and Hopes You Don’t Notice the Difference

is isn’t salvation—it’s selective enlightenment. Only the chosen few get miracles. Everyone else pays by the CPM and prays harder.

Jul 16, 2025

•

12 min read

The Consent Circus: Starring the Clowns of Compliance

The Consent Circus: Starring the Clowns of Compliance

Hashed, Masked, and Still Tracked

Jul 15, 2025

•

15 min read

Anthony Katsur vs. the Adtech Industrial Complex: Cookies, Fingerprints, and Frogs, Oh My

Anthony Katsur vs. the Adtech Industrial Complex: Cookies, Fingerprints, and Frogs, Oh My

One man’s crusade against privacy theater, metric delusion, and the industry’s collective fear of knowing the truth.

Jul 14, 2025

•

13 min read

ADOTAT Sunday Edition: What Are We Even Measuring Anymore?

ADOTAT Sunday Edition: What Are We Even Measuring Anymore?

How Marketing Became a Numbers Game With No Scoreboard

Jul 13, 2025

•

7 min read

WEEK IN REVIEW: Cannes, Clones, and Clown Cars: The Week Adland Gasped, Rebranded, and Hit 'Publish' Anyway

WEEK IN REVIEW: Cannes, Clones, and Clown Cars: The Week Adland Gasped, Rebranded, and Hit 'Publish' Anyway

🚨 Publicis Is Winning Everything — And Flexing Its French Data Muscles

Jul 11, 2025

•

17 min read

Load more

Wireframe

SUBSCRIBE TO OUR NEWSLETTER

Subscribe to our newsletter subheading

QUICK LINKS

ADOTAT Youtube

ADOTAT Spotify

HOME

ARCHIVE

© 2025 ADOTAT Newsletter - Adtech, Marketing and Media.

Privacy policy

Terms of use

Powered by beehiiv