The Attribution Hunger Games

Why Attribution Became a Battlefield (and Everyone’s Throwing Elbows)

From Ops to Agents: The Great Adtech Replacement Chart

Your Stack Doesn’t Need More People. It Needs a Brain

Rufus vs. the Algorithm Gods: Amazon’s Ad War You Didn’t See Coming

Amazon’s Strategic Retreat Wasn’t a Flinch—It Was a Flex

Agenic, Not Generic: Why Jules Minvielle is Torch-Bearing the Death March for DSPs

From Paris with Algorithms: How Jules Plans to Torch Your DS

Why Everyone in Adtech, Media & Advertising Thinks They’re the Smartest Person in the Room

And Why That’s the Most Dangerous Fantasy Since “Attribution Solved

Drew Stein’s Curation Hype—Valid, But AI’s Got the Real Power

The AI Revolution Has Arrived—And It’s Taking Over Curation

WEEK IN REVIEW: Solimar Won’t Die, AI Won’t Sleep, and WPP Can’t Catch a Break

Kokai Can't Quite Kick Solimar to the Curb

Cookiepocalypse Now: Is Brian Gleason a Prophet or Just Really Good at Buzzword Yoga?

Oh Look, The Ad Industry Finally Admits It Doesn’t Know What It’s Measuring

ADOTAT+ Sir Martin Sorrell: The Ego That Built the Empire

Where the Vision Collapsed — and Why the Blame Can’t Be Outsourced

Performance Theater: Starring MNTN and the Mystery of the $2 Banner That Closed the Deal

Why your CTV campaign is getting standing ovations for work it didn't do—and how attribution became adtech’s longest-running drama.

SPECIAL REPORT: Rise of the Machines, Fall of the Middlemen

Why your CTV campaign is getting standing ovations for work it didn't do—and how attribution became adtech’s longest-running drama.

YouTube Didn’t Kill TV—It Just Made It Ask for a Login

Why your smartest screen is now playing creator content while your cable box collects dust and regrets.

CMOs, Stop Acting Like Conversion Addicts

Response to Bob Parks’ “The Real Growth Strategy”

🏈 Streaming Just Blitzed Linear TV—and It’s a Fourth-Quarter Bloodbath

Live sports were linear's last defense. Now, CTV has the ball, a real-time bidding engine, and it’s gunning for the end zone.

Zack Rosenberg--Don’t Bury the Taxonomy Just Yet: How Qortex Plans to Save Video Targeting from Itself

Dear AdTech: Your Taxonomies Are Older Than My Kid’s Roblox Login

📰 So You Want Independent Media?

You Can’t Handle Independent Media!

WEEK IN REVIEW: Solimar Won’t Die, AI Won’t Sleep, and WPP Can’t Catch a Break

Amazon wins, Netflix spins, and ad agencies pretend it's all under control

Mediaocean: Legacy Software, Now with Bain-Flavoring

It’s still slow, still siloed — but now it comes with private equity seasoning and a new org chart.

ADOTAT+ 🎥 Who is VideoAmp, and Why Should You Care?

A Founder Steps Down. Layoffs Roll In. But the $3B Measurement Challenger Isn’t Going Quietly.

The Outcome Illusion: Where CTV Pretends It’s Google Ads and Hopes You Don’t Notice the Difference

is isn’t salvation—it’s selective enlightenment. Only the chosen few get miracles. Everyone else pays by the CPM and prays harder.

The Consent Circus: Starring the Clowns of Compliance

Hashed, Masked, and Still Tracked

Anthony Katsur vs. the Adtech Industrial Complex: Cookies, Fingerprints, and Frogs, Oh My

One man’s crusade against privacy theater, metric delusion, and the industry’s collective fear of knowing the truth.

ADOTAT Sunday Edition: What Are We Even Measuring Anymore?

How Marketing Became a Numbers Game With No Scoreboard

WEEK IN REVIEW: Cannes, Clones, and Clown Cars: The Week Adland Gasped, Rebranded, and Hit 'Publish' Anyway

🚨 Publicis Is Winning Everything — And Flexing Its French Data Muscles