WEEKLY REVIEW: Nepo Babies, Buzzwords, and Programmatic Hunger Games

Why Hollywood billionaires, holding company PowerPoints, and tech bros with AR goggles are somehow still running the circus.

ADOTAT ADTECH+: Google’s Two-Faced Stack

How Ad Manager and DV360 Became Frenemies, Competitors, and Cash Machines—All Under One Roof

The Marriage No One Asked For, But Needed: Criteo + Google

How Criteo Became the First Kid Invited Into the Walled Garden Sandbox (and Why the Rest of Adtech Should Panic).

ADOTAT+: Amazon DSP: From Afterthought to Apex Predator

The CTV Power Play (and the Cracks Beneath It)

OPENX: The SSP That Decided to Shower Daily

The Industry’s Dirty Laundry (And the One Player Carrying Febreze)

ADOTAT+: Jounce Wasn’t Wrong—But the MFA Hairball Just Got Bigger

🧮 The $26.8B Mirage: MFA Down, But Waste Worse

SPECIAL REPORT: Rethinking TV Measurement—From Myth to Modern Brand Lift

Agencies clap, vendors cash out, and you’re left paying for ads that played to an empty couch.

Brian Danzis’ Brain: Why Seedtag Thinks Contextual AI Can Outthink Cookies

Identity Is Dead, Long Live Context

PubMatic vs. Google Lawsuit: Throwing Stones From a Glass Office

When the sheriff is also wanted by the FBI

ADOTAT+ Why Everyone Hates Publicis (and Why That Means They’re Winning)

Because nothing infuriates rivals more than a holding company that actually pulled off the integration playbook they’ve all been pretending to write.

The Hype Train Has No Brakes: Rio Longacre on Agentic AI, Adtech Fraud, and the Future of Media

Forget Cannes cocktails—he’s calling out the fraud, the FOFO, and the fantasy dashboards propping up this industry.

ADOTAT+ Rio Longacre: The Dirty Secret: Brands Want Cover, Not Outcomes — Fixing Incentives with AI Audits and Hard Stops

ADOTAT+ CTV: Premium Screens, Counterfeit Impressions, and the Fraud Diet That Never Ends

ADOTAT+ SaaS Moats with Leaks: Agentic Platforms vs. The Old Guard

Sunday Money Madness: You’re Not Saving Democracy, You’re Buying Ads

Been There, Done That, Bought the Hoodie

ADOTAT+ Report: Cindy Rose and the Thorns of WPP

The unexpected CEO who walked into the world’s biggest ad crisis with nothing but a Microsoft résumé, a board seat, and a mandate to fix the unfixable.

WEEKLY REVIEW: Ads, IDs, and Other Disasters: The Week Roku Won, Spin Lost, and Publicis Cashed Your Check

Welcome to the Weekly Theater of Thought Leadership: Where Buzzwords Pretend to Be Insights, LinkedIn Posts Get Dressed Up as Strategy, and the Obvious Is Treated Like Divine Revelation

ADOTAT ADTECH+ Special Report: TradeDesk to Get Rid of SSPs Permanently

The Quiet Rebrand That Could Reshape Programmatic

Dutch Bros Just Schooled Silicon Valley on Culture—With a Freaking Coffee App

The App That Should’ve Been a Disaster

Zvika Netter of Innovid: The Guy Who Wants to Save TV From Itself

The Somewhat Reluctant Revolutionary of CTV

Solution, Change, or Gamble? The Trade Desk’s Ventura Under the Microscope.

Six parts, one question: can Jeff Green’s neutrality pitch survive the living room knife fight?

Megan Clarken: The Athlete Who Tore Up the Playbook and Rebuilt Adtech

From broken knee to boardroom brawler, she turned Criteo’s cookie hangover into a commerce media comeback.

Mike Brooks of LG Ads: The Mensch Who Built a Flywheel Out of Glass

From AOL’s display trenches to LG’s living-room billboard, how one straight shooter turned programmatic chaos into a global strategy—with integrity intact.

ADOTAT ADTECH+ Special Report: The Big Swing That Turned Into a Whisper: How Google Dodged the Guillotine and Left Adtech Holding Empty Plates

What Ari Paparo predicted, what Magnite bet on, and why the gavel fell like a foam hammer instead of a blade.

Nielsen Claims Half the Country Watches TV Together—Do You Believe Them?

Spoiler: advertisers pretend not to care, then obsess over it in back rooms like it’s the Zapruder film.