SPECIAL REPORT: SaaS-ing the SSP: Sovrn’s Big Bet on Ending the Adtech Mafia

Publishers: The Cow, The Milk, and the SSP That Stole the Bottle

Omnichannel? More Like Amazonchannel

Jeff Bezos Didn’t Kill Programmatic. He Automated the Murder.

Roku’s Holding the Crown — But Samsung Brought a Knife to the Gunfight

Spoiler: Roku’s still the prom queen, but Samsung just got a glow-up

Kelly Mullan, VP of Amazon DSP, Talks Full-Funnel, First-Party Power Plays, and Why CTV Isn’t Just Another Acronym

SPECIAL REPORT: The House of Mouse’s Ad Addiction: From Fantasyland to Funnel Metrics

Sleeping Beauty Awakens—With an Ad Break

Roku Positioned to Ride Streaming Wave as Wall Street Eyes Profitability and Global Expansion

The Great Attention Metrics Battle: Adelaide vs. Lumen vs. Everyone Else

The Attention Economy Wants Receipts—Not Just Clicks

When “Innovation” Feels Like Gaslighting

Or: Why Your Gut Instinct Is Now Called “Non-Actionable Sentiment”

WBD Ghosted CTV, Jellyfish Ghosted Humans, and Google Just Gaslit Everyone

The Robots Are In-Housing You Now. Good Luck.

Contextual CTV AI: Savior of Adtech, Snake Oil

or Just the Best Bad Idea We’ve Got?

Your Spreadsheet Just Became an Ad Network

Welcome to the New Normal

SPECIAL REPORT: Everyone’s a “Curator” Now, Just Like Everyone Was an “AI Expert” Last Year

By Pesach Lattin – still waiting for adtech to stop embarrassing itself in public