Pesach Lattin (ADOTAT)

Pesach Lattin is the industry’s most irreverent voice in advertising, marketing, creative, and adtech—equal parts strategist, interrogator, and media troublemaker. As the host of The ADOTAT Show, he grills executives, cuts through the hype, and makes marketers rethink their entire playbook. Formerly retired (briefly, and unsuccessfully), he now spends his time exposing industry nonsense with a sharp wit and zero tolerance for fluff. Stay bold, stay curious, and know more than you did yesterday.