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The investigation behind this wall is the kind that doesn't get published anywhere else.
A fully sourced, three-part investigation into the programmatic supply chain. It names names. It cites specific dollar amounts. And it draws on the only rigorous log-level audits that exist at scale — the kind of data the trade press has politely ignored for nearly a decade.
Three parts. Real data. The names of the people and companies moving your money — and where it actually ends up.
Why this exists behind a wall
Most adtech trade media is funded by the companies it covers.
That is not a small conflict. It is the only conflict that matters when the story is about where your media budget goes.
ADOTAT is funded entirely by members — which is the only reason this investigation could be published at all.
What members get
This investigation, in full — all three parts, fully sourced, no conclusions softened for a sponsor.
Ongoing investigations like it — published regularly, on the supply chain, the intermediaries, and the money.
Analysis from Chris Kane of Jounce Media — who reads bid streams the way others read financial statements, and has spent fifteen years saying what the industry doesn't want to hear.
A community of buyers, publishers, and executives who've decided that knowing what's actually happening is worth more than being comfortable about what they're being told.
Funded by members. Not by the companies we investigate.
Independence is the product.
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