Adtech

Heidi AndersonCTV/OTT StreamingNewsstorytelling in technologytrust and authenticity in advertisingHiring & Managementadvertising technologycommunity-oriented marketingLawyers Run The WorldMarketing Madnesstransformative power of technologyCRO and CMO rolescommunity and commerce harmonyneighborhood-level advertisingadvertisingscamsNextdoorhyperlocal advertisingpromotionscurationArtificial IntelligenceGamingoperational agilitylocal business supportLeadersbrand narrative developmentmarketinghyperlocal targetingProfilesneighborhood engagementlocal-first approachrevenue and marketing strategy integrationbusiness leadsdigital community buildingaffiliate marketingSpecialsAdtechPerformance MarketingFeaturedDatapersonalization in advertisingMetaverse
Marketing MadnessMarketing Madness
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The Good, the Bad, and the SPO-ly

The Good, the Bad, and the SPO-ly

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+3+3
2024: Goodbye Impressions, Hello Attention

2024: Goodbye Impressions, Hello Attention

Pesach Lattin
Pesach Lattin
AdtechAdtech
FTC Sends Warning Letters to Healthcare Lead Generators

FTC Sends Warning Letters to Healthcare Lead Generators

Richard B. Newman
Richard B. Newman
Marketing MadnessMarketing Madness
+3+3
Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Pesach Lattin
Pesach Lattin
LeadersLeaders
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+4+4
Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Pesach Lattin
Pesach Lattin
SpecialsSpecials
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Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Pesach Lattin
Pesach Lattin
AdtechAdtech
Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Pesach Lattin
Pesach Lattin
CTV/OTT StreamingCTV/OTT Streaming
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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+2+2
From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Pesach Lattin
Pesach Lattin
NewsNews
+4+4
The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Pesach Lattin
Pesach Lattin
NewsNews
+3+3
PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Pesach Lattin
Pesach Lattin