Featured

The Good, the Bad, and the SPO-ly

Jan 7, 2025

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7 min read

2024: Goodbye Impressions, Hello Attention

Dec 20, 2024

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14 min read

FTC Sends Warning Letters to Healthcare Lead Generators

Dec 17, 2024

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3 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 13, 2024

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8 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 6, 2024

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10 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Dec 5, 2024

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7 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 26, 2024

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8 min read

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Nov 22, 2024

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8 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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6 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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13 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Nov 21, 2024

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8 min read

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Nov 20, 2024

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5 min read

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

Nov 19, 2024

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11 min read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Nov 14, 2024

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6 min read

Streamlined or Screwed? The Real Cost of Curation for Publishers

Nov 13, 2024

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16 min read

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Nov 13, 2024

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5 min read

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Nov 8, 2024

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5 min read

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Nov 8, 2024

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6 min read

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Nov 6, 2024

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8 min read

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

Nov 5, 2024

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5 min read

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Nov 5, 2024

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4 min read

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Nov 5, 2024

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5 min read

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Oct 31, 2024

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12 min read

The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom

Oct 31, 2024

•

7 min read

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Oct 29, 2024

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10 min read

Featured

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

FTC Sends Warning Letters to Healthcare Lead Generators

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Streamlined or Screwed? The Real Cost of Curation for Publishers

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

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