Data

Heidi AndersonCTV/OTT StreamingNewsstorytelling in technologytrust and authenticity in advertisingHiring & Managementadvertising technologycommunity-oriented marketingLawyers Run The WorldMarketing Madnesstransformative power of technologyCRO and CMO rolescommunity and commerce harmonyneighborhood-level advertisingadvertisingscamsNextdoorhyperlocal advertisingpromotionscurationArtificial IntelligenceGamingoperational agilitylocal business supportLeadersbrand narrative developmentmarketinghyperlocal targetingProfilesneighborhood engagementlocal-first approachrevenue and marketing strategy integrationbusiness leadsdigital community buildingaffiliate marketingSpecialsAdtechPerformance MarketingFeaturedDatapersonalization in advertisingMetaverse
Marketing MadnessMarketing Madness
+3+3
The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Pesach Lattin
Pesach Lattin
LeadersLeaders
+3+3
Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Adotat Staff
Adotat Staff
CTV/OTT StreamingCTV/OTT Streaming
+2+2
EXCLUSIVE: Why SambaTV is Buying Semasio

EXCLUSIVE: Why SambaTV is Buying Semasio

Adotat Staff
Adotat Staff
CTV/OTT StreamingCTV/OTT Streaming
+4+4
Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Pesach Lattin
Pesach Lattin
LeadersLeaders
+5+5
Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+5+5
Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+5+5
Jon Bond: The Legend Who Ditched Cookies for a Weightless World

Jon Bond: The Legend Who Ditched Cookies for a Weightless World

Pesach Lattin
Pesach Lattin
Artificial IntelligenceArtificial Intelligence
+3+3
AI Hysteria: Are We Heading for Another Dot-Com Debacle?

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+3+3
Why Your Programmatic Strategy Sucks Without Curation (And How to Fix It)

Why Your Programmatic Strategy Sucks Without Curation (And How to Fix It)

Pesach Lattin
Pesach Lattin
CTV/OTT StreamingCTV/OTT Streaming
+5+5
Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Pesach Lattin
Pesach Lattin
Lawyers Run The WorldLawyers Run The World
+4+4
Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Pesach Lattin
Pesach Lattin
NewsNews
+4+4
When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Pesach Lattin
Pesach Lattin