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Featured

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Nov 6, 2024

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10 min read

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Nov 6, 2024

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8 min read

EXCLUSIVE: Why SambaTV is Buying Semasio

EXCLUSIVE: Why SambaTV is Buying Semasio

Oct 31, 2024

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5 min read

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Oct 28, 2024

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5 min read

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Oct 22, 2024

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9 min read

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Sep 24, 2024

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9 min read

Jon Bond: The Legend Who Ditched Cookies for a Weightless World

Jon Bond: The Legend Who Ditched Cookies for a Weightless World

Aug 1, 2024

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9 min read

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

Jul 17, 2024

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12 min read

Why Your Programmatic Strategy Sucks Without Curation (And How to Fix It)

Why Your Programmatic Strategy Sucks Without Curation (And How to Fix It)

May 20, 2024

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6 min read

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

May 17, 2024

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5 min read

Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Apr 11, 2024

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7 min read

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Apr 10, 2024

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8 min read

Survey Says... Who Cares? The EDO Manifesto for the Data-Driven Age

Survey Says... Who Cares? The EDO Manifesto for the Data-Driven Age

Apr 3, 2024

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10 min read

AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

Mar 14, 2024

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6 min read

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Jan 26, 2024

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14 min read

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Dec 5, 2023

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5 min read

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