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Featured

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Jan 15, 2025

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15 min read

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming’s Big Lie: The Future of TV Is Already Broke

Jan 7, 2025

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7 min read

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Jan 7, 2025

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6 min read

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

Jan 7, 2025

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5 min read

The Good, the Bad, and the SPO-ly

The Good, the Bad, and the SPO-ly

Jan 7, 2025

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7 min read

 2024: Goodbye Impressions, Hello Attention

2024: Goodbye Impressions, Hello Attention

Dec 20, 2024

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14 min read

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Dec 19, 2024

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10 min read

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Dec 13, 2024

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8 min read

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Dec 9, 2024

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12 min read

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Dec 6, 2024

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10 min read

Sam Bloom: Marketing’s Last Sane Man?

Sam Bloom: Marketing’s Last Sane Man?

Dec 5, 2024

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12 min read

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Dec 5, 2024

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7 min read

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile Web Ads: The Walking Dead of Digital Marketing

Dec 3, 2024

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12 min read

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Nov 26, 2024

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8 min read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Nov 21, 2024

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6 min read

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

Nov 21, 2024

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13 min read

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Nov 21, 2024

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8 min read

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Nov 20, 2024

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5 min read

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global: AI Hype, Data Breaches, and Damage Control

Nov 18, 2024

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5 min read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Nov 14, 2024

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6 min read

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Nov 13, 2024

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9 min read

Streamlined or Screwed? The Real Cost of Curation for Publishers

Streamlined or Screwed? The Real Cost of Curation for Publishers

Nov 13, 2024

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16 min read

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Nov 13, 2024

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5 min read

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Nov 13, 2024

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7 min read

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Nov 8, 2024

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5 min read

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