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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming’s Big Lie: The Future of TV Is Already Broke

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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

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Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile Web Ads: The Walking Dead of Digital Marketing

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global: AI Hype, Data Breaches, and Damage Control

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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

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Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

Adotat Staff
Adotat Staff
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From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

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From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

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The Art of Empowerment: Stacy Bohrer’s Blueprint for a Better Ad Ecosystem

The Art of Empowerment: Stacy Bohrer’s Blueprint for a Better Ad Ecosystem

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