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Roku’s Next Play: From “Press OK” to Printing Money

Oct 29, 2025

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25 min read

Roku’s Next Play: From “Press OK” to Printing Money

Peter Hamilton is now the High Priest of Intent and Outcomes.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
What Media Buyers Want from YouTube & The Great YouTube Identity Crisis

Oct 28, 2025

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30 min read

What Media Buyers Want from YouTube & The Great YouTube Identity Crisis

Media buyers want clarity, not chaos — but YouTube insists on being TV, social, and commerce all at once. The only thing measurable anymore is everyone’s confusion.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ ADTECH: The Prebid Fiasco: When Open Source Eats Its Own Tail

Oct 27, 2025

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15 min read

ADOTAT+ ADTECH: The Prebid Fiasco: When Open Source Eats Its Own Tail

Meme-Based Governance: The Dumbest Blood Sport in Adtech

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Show: The Rebel Lawyer Who Tried to Save Adtech from Itself

Oct 27, 2025

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24 min read

ADOTAT Show: The Rebel Lawyer Who Tried to Save Adtech from Itself

The Problem Isn’t Regulation—It’s Laziness

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT SUNDAY: The Petty Olympics of Adland

Oct 26, 2025

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6 min read

ADOTAT SUNDAY: The Petty Olympics of Adland

When Business Turns Into a Bad Reality Show

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ Comcasts Great Linear Illusion

Oct 24, 2025

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15 min read

ADOTAT+ Comcasts Great Linear Illusion

Comcast DesperatelyWants You to Believe Linear Isn’t Dead — Even Though It’s Already Decomposing

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
WEEKLY REVIEW: Welcome to the Ad Tech Hunger Games: Everyone’s Automating, Lying, or Getting Sued

Oct 24, 2025

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21 min read

WEEKLY REVIEW: Welcome to the Ad Tech Hunger Games: Everyone’s Automating, Lying, or Getting Sued

AppLovin’ or AppLurkin’? When Growth Hacking Becomes a Felony

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ The Big Screen’s Quiet Coup

Oct 23, 2025

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19 min read

ADOTAT+ The Big Screen’s Quiet Coup

When the Remote Became the New Click

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
When CMOs and Agencies Stop Trusting Each Other, Everyone Loses the Plot

Oct 23, 2025

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26 min read

When CMOs and Agencies Stop Trusting Each Other, Everyone Loses the Plot

When Optimization Becomes a Religion, Faith Won’t Save the ROI

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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