Let’s not pretend this is just another quiet data tuck-in. Alliant isn’t merely acquiring AnalyticsIQ—they’re essentially buying a PhD in consumer psychology, wrapping it in a deterministic data blanket, and strapping it to a privacy-compliant rocket aimed at the future of audience modeling. Welcome to the age of data with a conscience and a cognitive bias.

Subscribe to keep reading

This content won’t cost you a dime, but here’s the catch: you need to be subscribed to ADOTAT – your front-row seat to everything Adtech, Marketing, and Media – to keep the good stuff coming.

Already a subscriber?Sign in.Not now

Keep Reading

No posts found