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Marketing MadnessMarketing Madness
+2+2
Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Pesach Lattin
Pesach Lattin
ProfilesProfiles
+2+2
Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adotat Staff
Adotat Staff
Marketing MadnessMarketing Madness
+4+4
Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+3+3
Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Pesach Lattin
Pesach Lattin
NewsNews
+3+3
From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

Pesach Lattin
Pesach Lattin
CTV/OTT StreamingCTV/OTT Streaming
+4+4
Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Pesach Lattin
Pesach Lattin
AdtechAdtech
The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom

The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom

Pesach Lattin
Pesach Lattin
CTV/OTT StreamingCTV/OTT Streaming
+2+2
EXCLUSIVE: Why SambaTV is Buying Semasio

EXCLUSIVE: Why SambaTV is Buying Semasio

Adotat Staff
Adotat Staff
Marketing MadnessMarketing Madness
Gary V’s Ten Commandments for the Attention Economy (Thou Shalt Day Trade Thy Audience)

Gary V’s Ten Commandments for the Attention Economy (Thou Shalt Day Trade Thy Audience)

Pesach Lattin
Pesach Lattin
CTV/OTT StreamingCTV/OTT Streaming
+3+3
Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Pesach Lattin
Pesach Lattin
CTV/OTT StreamingCTV/OTT Streaming
+1+1
Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Pesach Lattin
Pesach Lattin
Marketing MadnessMarketing Madness
+4+4
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Pesach Lattin
Pesach Lattin
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