Archive | ADOTAT

Publicis vs. The Trade Desk: Nobody's Clean

Mar 19, 2026

•

29 min read

Publicis vs. The Trade Desk: Nobody's Clean

The World's Biggest Ad Agency Just Declared War, and They're Smiling While They Do It

Pesach Lattin (ADOTAT)

TV's Outcome Layer: How EDO Inc. Became the Most Important Company in TV Advertising You've Never Heard Of

Mar 19, 2026

•

28 min read

TV's Outcome Layer: How EDO Inc. Became the Most Important Company in TV Advertising You've Never Heard Of

"Outcomes" Is The Most Abused Word In TV Advertising. Here's Who Actually Means It.

Pesach Lattin (ADOTAT)

Mar 18, 2026

•

32 min read

WTF Is Happening With The Trade Desk?

Agencies Leaving Left & Right: The Empire Cracks We called it. Here's the receipts

Pesach Lattin (ADOTAT)

The Agentic Advertising Reckoning: What Vytautas Paukštys Knows That The Vendors Won't Tell You

Mar 18, 2026

•

20 min read

The Agentic Advertising Reckoning: What Vytautas Paukštys Knows That The Vendors Won't Tell You

For ADOTAT+ Subscribers Only

Pesach Lattin (ADOTAT)

Lauren Wetzel Called Omnicom "Stunningly Retro." She's Not Wrong. She's Also Not The Whole Story.

Mar 17, 2026

•

33 min read

Lauren Wetzel Called Omnicom "Stunningly Retro." She's Not Wrong. She's Also Not The Whole Story.

The holding company wars have the best cast of characters in advertising. We say this with love. And a scalpel.

Pesach Lattin (ADOTAT)

The Trade Desk Is Not What Jeff Green Says It Is

Mar 16, 2026

•

36 min read

The Trade Desk Is Not What Jeff Green Says It Is

The Entrance of a Man Who Has Definitely Not Been Refreshing His Stock Chart

Pesach Lattin (ADOTAT)

Vytautas Paukštys: The Man Who Built Where Nobody Was Looking

Mar 16, 2026

•

23 min read

Vytautas Paukštys: The Man Who Built Where Nobody Was Looking

What Eskimi Actually Built — And Why It Matters More Than You Think

Pesach Lattin (ADOTAT)

The Quiet Is Getting Very Loud: Sexual Assault at Conferences this Past Week.

Mar 15, 2026

•

9 min read

The Quiet Is Getting Very Loud: Sexual Assault at Conferences this Past Week.

Experian Is the Worst: You are on notice

Pesach Lattin (ADOTAT)

ADOTAT+: The ADOTAT Agenda — And Why It Should Be Yours

Mar 13, 2026

•

21 min read

ADOTAT+: The ADOTAT Agenda — And Why It Should Be Yours

First: Stop Using the Trades as Intelligence. Use Them as Reconnaissance.

Pesach Lattin (ADOTAT)

Publicis vs. The Trade Desk: Nobody's Clean

TV's Outcome Layer: How EDO Inc. Became the Most Important Company in TV Advertising You've Never Heard Of

WTF Is Happening With The Trade Desk?

The Agentic Advertising Reckoning: What Vytautas Paukštys Knows That The Vendors Won't Tell You

Lauren Wetzel Called Omnicom "Stunningly Retro." She's Not Wrong. She's Also Not The Whole Story.

The Trade Desk Is Not What Jeff Green Says It Is

Vytautas Paukštys: The Man Who Built Where Nobody Was Looking

The Quiet Is Getting Very Loud: Sexual Assault at Conferences this Past Week.

ADOTAT+: The ADOTAT Agenda — And Why It Should Be Yours

Wireframe