Sep 18, 2025
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5 min read
We unpack how one soda sale magically turns into three “victories,” why cannibalization gets dressed up as growth, and why your ROAS dashboard is basically a Potemkin village with neon lights.
11 min read
Turns out enlightenment doesn’t pay the bills—but ads do. From gurus and P&Ls to pipelines and CPM lifts, here’s how Donnell found sanity in chaos.
Sep 17, 2025
8 min read
The Why: Because Foot Traffic = Ad Impressions
12 min read
Sep 16, 2025
9 min read
Adtech’s Long Love Affair With Wrappers
14 min read
On one screen it’s a Rogan marathon, on another it’s Blippi on loop. For advertisers, the question isn’t taxonomy—it’s where the attentive seconds live.
Sep 15, 2025
4 min read
The AI Wrapper Death Spiral: When ‘Innovation’ Is Just Renting Someone Else’s Code
10 min read
Sep 14, 2025
6 min read
It's not that we are lonely, it's that we confuse business with connections.
