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ADOTAT+ Who Moved the Start of the Year?

Jan 6, 2026

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13 min read

ADOTAT+ Who Moved the Start of the Year?

Why CES, NewFronts, and Possible Now May Decide the Upfronts -A three-part ADOTAT analysis of how calendars, conferences, and narratives quietly shape where media money goes.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Snapchat Isn’t Small. You’re Just Old. And Ugly.

Jan 6, 2026

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21 min read

Snapchat Isn’t Small. You’re Just Old. And Ugly.

And the Part Buyers Really Don’t Want to Admit: Snap Often Beats CTV

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT ADTECH: From Thesis to Test: Why Belief-Based Adtech Is About to Get Audited

Jan 5, 2026

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24 min read

ADOTAT ADTECH: From Thesis to Test: Why Belief-Based Adtech Is About to Get Audited

Training in the Shift Everyone Keeps Getting Wrong

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Identity, Outcomes and the End of Adtech Fantasy Camp

Jan 5, 2026

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36 min read

Identity, Outcomes and the End of Adtech Fantasy Camp

Amol Waishampayan and David Regn: The Adults Are Talking

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT SUNDAY: What It Costs to Tell the Truth Here & Why We Don’t Do Safe Takes (And Never Will)

Jan 4, 2026

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7 min read

ADOTAT SUNDAY: What It Costs to Tell the Truth Here & Why We Don’t Do Safe Takes (And Never Will)

This Will Not Age Well With PR Teams

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Weekly: 2025 Is Dead. Thought Leadership Should Be Too

Jan 2, 2026

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14 min read

ADOTAT Weekly: 2025 Is Dead. Thought Leadership Should Be Too

New Year, same delusion: AI takes your job, TikTok takes your brain, and Trump still takes your money

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Dead Week and the Soft Tyranny of Professional Noise

Dec 30, 2025

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6 min read

Dead Week and the Soft Tyranny of Professional Noise

How advertising learned to fear silence, then learned how to sell against that fear

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ Adtech Conferences Are a Tax, Not a Strategy

Dec 26, 2025

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21 min read

ADOTAT+ Adtech Conferences Are a Tax, Not a Strategy

Adtech Conferences and the Machinery That Prefers Silence

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
2026 Will Be the Worst and Best Year in Adtech

Dec 26, 2025

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13 min read

2026 Will Be the Worst and Best Year in Adtech

They Are Lying to You. Yes, All of Them.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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