Reality Check: AI’s Proof Problem — And Why the Industry Is Running Out of Excuses

Experts and investors finally admit what the industry has avoided for years: AI in advertising still can’t prove it works.

Agentic Commerce: The New Architecture of How the World Buys, Sells, and Decides

Lee McCance: The Data Realist Dragging Martech Into Adulthood

The Yellow Pages Kid Who Became the Industry’s Loudest Voice on Trust, Transparency, and Not Letting AI Gaslight You

Attention Is the Industry’s New Favorite Cult, and Everyone Just Joined Without Reading the Pamphlet

The Buzzword That Finally Forced Ad Tech To Admit It Broke Its Own Skeleton

Rob Rakowitz: The Creative Data Realist Who Keeps Forcing Marketing to Grow Up

How One Relentlessly Honest Marketer Turned Creative Data Into the Industry’s Most Uncomfortable Wake-Up Call

Anne Coghlan: Robots, Druidry, and the end of ad tech

Inside The AdCP #AI Protocol.

WEEKLY REVIEW: WPP Is Polishing Its Innovation Tiara, Disney Is Rebuilding the Streaming Death Star, Ad Tech Is Inventing New Acronyms to Hide Old Problems, and Somehow Everyone Is Still Pretending This Is Fine

Welcome to the AI arms race, where your media plan is just collateral damage

The Open Web Is a Crime Scene. Publishers Are Finally Learning to Hide the Body

The Future of Publishing Looks Terrible (But Maybe Not Hopeless)

Frans Vermeulen: The Ad Tech Veteran Who Finally Got Sick of the Swivel Chair

He’s Seen It All—and Decided to Automate the Pain Away