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The Web Is Half Slop. Your Brand Safety Vendor Has No Idea Which Half.

Apr 21, 2026

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37 min read

The Web Is Half Slop. Your Brand Safety Vendor Has No Idea Which Half.

The Programmatic Quality Crisis

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Donohue  Files: Retail Media's Most Honest Man Walks Into a Podcast

Apr 20, 2026

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24 min read

The Donohue Files: Retail Media's Most Honest Man Walks Into a Podcast

Confessions of an Ad Tech Lifer Who Still Thinks You Want More Ads (Sort Of)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ TVision Watched America Watch TV. America Watched TVision Run Out of Money.

Apr 17, 2026

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19 min read

ADOTAT+ TVision Watched America Watch TV. America Watched TVision Run Out of Money.

AdTech Investment Is Dead. TVision Was the Autopsy.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Weekly: Execs are imploding, AI is ascending, and nobody’s admitting this is a controlled demolition

Apr 17, 2026

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12 min read

ADOTAT Weekly: Execs are imploding, AI is ascending, and nobody’s admitting this is a controlled demolition

The Upfronts Got Smaller. The Promises Got Bigger. The Math Still Doesn’t Work.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ JWX, Google, Meta, and the Slow Death of Publisher Traffic (While John Nardone Builds Something Much Smarter)  (1)

Apr 16, 2026

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12 min read

ADOTAT+ JWX, Google, Meta, and the Slow Death of Publisher Traffic (While John Nardone Builds Something Much Smarter) (1)

The Internet Did Not Break. It Changed Owners.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
What's Inside: ADOTAT Deep Dive — "The Trade Desk Under Pressure: Growth, Control, and the Cost of Trust"

Apr 15, 2026

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4 min read

What's Inside: ADOTAT Deep Dive — "The Trade Desk Under Pressure: Growth, Control, and the Cost of Trust"

January's Famous Report UPDATED. The People Who Read the Full Report Made Moves.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
They took Your Data, Vomited it Back -- and Called it an Ad

Apr 15, 2026

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40 min read

They took Your Data, Vomited it Back -- and Called it an Ad

Coca-Cola killed Santa. McDonald's ruined Christmas. Everybody's fine with this, apparently.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
 The Ad Tech Guy Who Told a Room Full of Ad Tech People That Ad Tech Should Die

Apr 14, 2026

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24 min read

The Ad Tech Guy Who Told a Room Full of Ad Tech People That Ad Tech Should Die

Eight Middlemen And A Funeral

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ SPO Is Dead: A Three-Part Investigation

Apr 14, 2026

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39 min read

ADOTAT+ SPO Is Dead: A Three-Part Investigation

Included: The SPO Report Card: 2026 Download

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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