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The First Rule Of iSpot vs. EDO: You Were Never Supposed To Read The Verdict

Jan 21, 2026

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20 min read

The First Rule Of iSpot vs. EDO: You Were Never Supposed To Read The Verdict

If You Think You Understand The iSpot vs. EDO Case, You Don't

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Built Not Bullshit: The AI Hype Bubble: A Conversation with Jason White

Jan 21, 2026

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39 min read

Built Not Bullshit: The AI Hype Bubble: A Conversation with Jason White

When "Innovation" Becomes a Four-Letter Word

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Now on Spotify: Household Identify vs. Buzzwords

Jan 20, 2026

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4 min read

Now on Spotify: Household Identify vs. Buzzwords

AI is trained on the internet, and the internet is not the real world

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Mediaocean Didn't Announce an AI Strategy. Basis Did It For Them.

Jan 20, 2026

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29 min read

Mediaocean Didn't Announce an AI Strategy. Basis Did It For Them.

What Your Peers Already Know (That Didn't Make the Press Release)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
BREAKING: The Age of Outcomes is Officially Dead (And It Died Lying and Laughing)

Jan 19, 2026

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31 min read

BREAKING: The Age of Outcomes is Officially Dead (And It Died Lying and Laughing)

Introducing the "Holdout Era"

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jason Manningham of Block Graph and The Identity Obsession Problem

Jan 19, 2026

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30 min read

Jason Manningham of Block Graph and The Identity Obsession Problem

What We're Missing While We're Busy Measuring the Same Old Garbage

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT SUNDAY: Is Adtech Having a Moral Awakening, or Just Lawyering Up?

Jan 18, 2026

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9 min read

ADOTAT SUNDAY: Is Adtech Having a Moral Awakening, or Just Lawyering Up?

This Isn't Ethics. This Is Damage Control.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
In Memoriam: John Gentry and the Subscription That Said Everything

Jan 16, 2026

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10 min read

In Memoriam: John Gentry and the Subscription That Said Everything

Here's What an Actual Life Looks Like

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Weekly: The Age of Ad Frankensteins

Jan 16, 2026

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22 min read

ADOTAT Weekly: The Age of Ad Frankensteins

Everyone’s fusing data, media, AI, and vibes—just don’t ask if it works.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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