Nov 5, 2025
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12 min read
The Trade Desk Gets Rid of Deal IDs
41 min read
You thought this was a victory lap? It’s a takeover notice. The ad industry didn’t grow—it mutated into five private governments with ad servers.
Nov 4, 2025
11 min read
ID5 just bought TrueData, and the press release wants you to believe it’s a global power play.
32 min read
Amazon’s Advantage Isn’t Tech — It’s Omniscience
Nov 3, 2025
27 min read
Attention is the new fuel, and Uber’s Custom AU is the meter running.
35 min read
The Magician Who Broke Adtech’s Spell
Nov 2, 2025
7 min read
You’re Doing It Wrong
Oct 31, 2025
Breakfast at the End of the Internet: How Manhattan’s Publishers Are Trying to Outrun Extinction with Pastries and PowerPoint
9 min read
Rembrand’s “AI” Isn’t for Advertisers—It’s for The Trade Desk’s M&A Team
