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Jan 25, 2026
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3 min read
Early Release for ADOTAT+ members
5 min read
What Costco Figured Out the Adtech Doesn’t Get
Jan 23, 2026
I'm not going to wrestle with you in the mud
4 min read
Jason White of Mula.AI reveals the biggest lies about AI Marketing
18 min read
Where Big Tech sells openness, TikTok sells your attention span, and your AI therapist is brought to you by Clorox
Jan 22, 2026
15 min read
On attention, arbitrage, and why the measurement-industrial complex keeps lying to itself.
11 min read
Why CPA and ROAS Came First (And Why That Should Bother You)
12 min read
Everyone's looking at the org chart. They should be looking at the wiring.
33 min read
Viant wants you focused on dashboards because dashboards don’t argue back.
