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The Cult of Scale Is Burning

Jul 9, 2025

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14 min read

The Cult of Scale Is Burning

The Collapse of the Middle: When ‘Optimized at Scale’ Meant Losing Money Faster, but Smarter

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

AI

The AI Creative Renaissance: Where Agents Have Resumes and Branding Has a Heartbeat

Jul 8, 2025

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13 min read

The AI Creative Renaissance: Where Agents Have Resumes and Branding Has a Heartbeat

No, the Robots Aren’t Replacing You—They Just Got Promoted First

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ FAST Is Drowning in Ad Slots—and Nobody Wants to Buy the Lifeboats

Jul 7, 2025

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2 min read

ADOTAT+ FAST Is Drowning in Ad Slots—and Nobody Wants to Buy the Lifeboats

We created a tsunami of ad inventory—and forgot to invite the advertisers.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Kevin Krim, EDO: CTV, Creativity & Turning Loss into Legacy

Jul 7, 2025

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13 min read

Kevin Krim, EDO: CTV, Creativity & Turning Loss into Legacy

How do you rebuild your life after an unimaginable loss—and turn tragedy into a lasting legacy?

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Sunday Edition: What We Carry, What We Confront, and What We Choose to Build Anyway

Jul 6, 2025

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6 min read

ADOTAT Sunday Edition: What We Carry, What We Confront, and What We Choose to Build Anyway

Caution: May Enter AdTech Believing It’s a Meritocracy.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
WEEK IN REVIEW: Meta’s Monopoly, Cannes Fakery, AI Bot Heists, Google’s Secret Clicks & JetBlue the Ad Network

Jul 4, 2025

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14 min read

WEEK IN REVIEW: Meta’s Monopoly, Cannes Fakery, AI Bot Heists, Google’s Secret Clicks & JetBlue the Ad Network

Welcome to Chaos Edition! Meta’s Meltdown, Cannes Scandals, JetBlue Sells Ads, Google Hides Clicks, and AI Eats Journalism

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Not Another DSP: Why Infillion Thinks You’ll Care About MediaMath Again

Jul 3, 2025

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13 min read

Not Another DSP: Why Infillion Thinks You’ll Care About MediaMath Again

Because retail doesn’t need more dashboards. It needs duct tape, a nervous system, and someone who actually returns calls.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+:  The Final Cannes Report

Jul 2, 2025

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2 min read

ADOTAT+: The Final Cannes Report

How Adland Got Drunk on AI, Got Caught Faking It, and Still Tried to Sell You a Webinar

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Magnite: The Frankenstack That Would Be King

Jul 2, 2025

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13 min read

Magnite: The Frankenstack That Would Be King

As SSPs shrink and vertical stacks take over, Magnite may be too big to grow—but not too big to flip.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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