Oct 18, 2025
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5 min read
Simon Poulton teaches us to Measure Twice, Still Argue
Oct 17, 2025
15 min read
Featuring Dan Callahan, CRO of Spectrum Reach (now folded into Charter’s latest identity crisis)
From DoubleClick to AppNexus: the builder’s arc
FROM ADOTAT READERS
7 min read
Terry Taouss - Experienced Growth-Stage Executive
9 min read
Pipes over hype: Casale’s blueprint for a boring-on-purpose adtech that prints trust, not margin theater.
23 min read
When every checkout becomes an ad server and the receipt is just a data pipe.
Oct 16, 2025
24 min read
Everyone’s catching “Trade Desk Derangement Syndrome,” at least per Mike O’Sullivan
