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Jun 23, 2026
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24 min read
The CTV empty-room problem is real. So is the part where Viant now owns the only flashlight.
Jun 22, 2026
14 min read
Kristina Kaganer learned to code because she was tired of being told no. Then her toddler's toy handed her a company.
Jun 19, 2026
15 min read
WPP Builds a Buyer Agent, Cannes Builds a Buzzword Bonfire
Jun 18, 2026
13 min read
I Am a Snap Fan and I Am Not Going to Apologize for It
21 min read
Pubmatic Says It's Just a Legacy DSP. Nothing More.
Jun 17, 2026
20 min read
What the Paramount-Warner mega-merger actually does to the people who buy the ads
Jun 16, 2026
16 min read
Fox Reads Adotat, Fox just bought Roku for $22 billion. We're not going to pretend we're surprised. We wrote, in print, a year ago, that this had to happen. Here's the uncomfortable part: Fox read it too.
A two-word slip on an investor call gave away the client quietly tearing a $75 million hole in the company. The slip is the fun part. What it exposes about the entire retail media racket is the actual story.
22 min read
Attention is the best idea CTV measurement has had in a decade. Which is exactly why a seller just gave it away for free, on a menu screen, and called it science. Eighteen questions to ask before you let the grader and the seller be the same company.
