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Aug 21, 2025
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18 min read
Inside The Gold Rush for Eyeballs
Aug 20, 2025
13 min read
Once upon a time, someone thought middlemen were innovation.
16 min read
The KPI Industrial Complex Is Crumbling—Let the Decision Wars Begin.
Aug 19, 2025
12 min read
If the accusations are correct, AppLovin is breaking the law, seriously and badly
21 min read
They promised intelligence. They delivered a settings menu. The only thing they're optimizing now is confusion.
Aug 18, 2025
9 min read
Ninety-four percent of all TV ad impressions are shown to just 50% of households
When CRO Jeremy Steinberg points the beam, it’s not vaporizing planets — it’s vaporizing lazy audience buckets like “moviegoers.”
Aug 17, 2025
5 min read
The Cult of Money (Welcome, Here’s Your Nametag)
Aug 15, 2025
ALSO: Programmatic’s Midlife Crisis: Botox, Buzzwords, and $26.8 Billion in Bad Decisions
