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Aug 15, 2025
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13 min read
ALSO: Programmatic’s Midlife Crisis: Botox, Buzzwords, and $26.8 Billion in Bad Decisions
Aug 14, 2025
22 min read
Ninety-four percent of all TV ad impressions are shown to just 50% of households
Aug 13, 2025
20 min read
They promised intelligence. They delivered a settings menu. The only thing they're optimizing now is confusion.
Aug 12, 2025
6 min read
The once mighty ad-tech empire faces its most challenging chapter yet.
19 min read
You Thought This Was a Family Brand? It’s Actually a First-Party Data Warlord in a Polka-Dot Dress.
Aug 11, 2025
17 min read
From Wall Street darling to cornered strategist, The Trade Desk is learning that the open internet is a smaller battlefield than Jeff Green ever planned for.
life lessons
+1
10 min read
A masterclass in ethical selling to the Jewish Community that that values derech eretz more than your lead scoring model.
Aug 10, 2025
11 min read
The Performance of Outrage, the Religion of Brand Safety, and How We All Got Hustled by a Guy Who’s Never Bought a Banner Ad
Aug 8, 2025
Weekly dispatches from a world where the algorithm is in charge, TV measurement is broken, your mall fountain plays TikToks, and ‘jeans’ jokes get accused of fascism.
