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May 20, 2025
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13 min read
Inside the shadow economy of implied mandates, 'performance triggers,' and off-record threats.
8 min read
The same panels, the same promises, and somehow still five contracts for one campaign.
May 19, 2025
9 min read
CTV has become a digital hall of mirrors, where zombie impressions roam freely, Made-for-Advertising (MFA) channels impersonate real content, and your precious media dollars are quietly being siphoned into what one agency buyer called "the most polite grift in advertising history."
On Why Adam Potashnick should be leading your next heist movie
May 18, 2025
14 min read
I Know What You Did Last Cannes
May 16, 2025
Welcome to the Upfronts 2025 Recap, Where Everything Is On Fire, But Hey — At Least Cannes Still Has Cocktails
May 15, 2025
12 min read
Dispatch from the Upfronts 2025 Frontlines, Where Prestige Television Resurrected Itself, Algorithms Took the Stage, and the NFL Cloned Itself Like a Sci-Fi Villain
18 min read
The Shutdown Heard 'Round the Buy-Side
May 14, 2025
How YouTube went from prank videos to Prime Time — and made everyone else play by its rules
