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May 8, 2026
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10 min read
The Holdout Pilot Field Manual
15 min read
Pinterest's Growth is 100% bots and AI. But hey.
May 7, 2026
28 min read
Viant Has Admitted "Misleading Insights."
May 6, 2026
22 min read
Adam Heimlich said the quiet part out loud.
23 min read
What's Actually Worth Measuring & The Nielsen Killers Who Aren't
May 5, 2026
1 min read
Give an episode a try. If you hate it, you've lost 30 minutes. If you like it, tell someone who also has opinions about attribution.
18 min read
Rothenberg and Frelinghuysen Just Renamed the Holy Grail and It Might Actually Stick
May 4, 2026
13 min read
Three Buyers, One EDO, Zero Excuses
19 min read
