Archive | ADOTAT

Marketing Madness

Google’s Monopoly Game: All the Pieces, All the Power

Sep 13, 2024

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10 min read

Google’s Monopoly Game: All the Pieces, All the Power

Pesach Lattin

Marketing Madness

Attention Metrics: Industry Savior or Snake Oil?

Sep 9, 2024

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15 min read

Attention Metrics: Industry Savior or Snake Oil?

Pesach Lattin

Marketing Madness

Can Curation Houses Be the Couples Therapist We All Need?

Sep 9, 2024

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13 min read

Can Curation Houses Be the Couples Therapist We All Need?

Pesach Lattin

Marketing Madness

How Advertisers Are Betting Big on Gamers in Q3 and Q4

Sep 4, 2024

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9 min read

How Advertisers Are Betting Big on Gamers in Q3 and Q4

Pesach Lattin

Leaders

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

Aug 28, 2024

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9 min read

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

Pesach Lattin

Marketing Madness

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Aug 26, 2024

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11 min read

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Pesach Lattin

CTV/OTT Streaming

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Aug 26, 2024

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9 min read

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Pesach Lattin

CTV/OTT Streaming

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

Aug 21, 2024

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5 min read

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

Pesach Lattin

Marketing Madness

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

Aug 20, 2024

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9 min read

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

Pesach Lattin

Google’s Monopoly Game: All the Pieces, All the Power

Attention Metrics: Industry Savior or Snake Oil?

Can Curation Houses Be the Couples Therapist We All Need?

How Advertisers Are Betting Big on Gamers in Q3 and Q4

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

Google’s New Playbook: Ads Next to Nazis and Naughty Bits

Wireframe