Archive | ADOTAT

CTV/OTT Streaming

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

May 17, 2024

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5 min read

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Pesach Lattin

CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

May 17, 2024

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7 min read

Netflix and EDO: Turning Viewers into Ad Responders

Pesach Lattin

News

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

May 16, 2024

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11 min read

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Pesach Lattin

Marketing Madness

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

May 16, 2024

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7 min read

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

Pesach Lattin

CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

May 15, 2024

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9 min read

Amazon’s Upfront: One Funnel to Rule Them All

Pesach Lattin

Adtech

Should Colossus SSP Be Kicked Out of the Coven?

May 14, 2024

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8 min read

Should Colossus SSP Be Kicked Out of the Coven?

Pesach Lattin

Adtech

TV Shopping on Steroids: Gary Mittman’s Vision for the Future

May 14, 2024

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8 min read

TV Shopping on Steroids: Gary Mittman’s Vision for the Future

Pesach Lattin

Marketing Madness

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

May 10, 2024

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5 min read

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Pesach Lattin

News

Colossus SSP: The Dark Lord of Programmatic Advertising?

May 10, 2024

•

8 min read

Colossus SSP: The Dark Lord of Programmatic Advertising?

Pesach Lattin

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Netflix and EDO: Turning Viewers into Ad Responders

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

Amazon’s Upfront: One Funnel to Rule Them All

Should Colossus SSP Be Kicked Out of the Coven?

TV Shopping on Steroids: Gary Mittman’s Vision for the Future

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Colossus SSP: The Dark Lord of Programmatic Advertising?

Wireframe