Archive | ADOTAT

CTV/OTT Streaming

The Future of Shoppable TV: The Grand Merchandising Merge

May 9, 2024

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9 min read

The Future of Shoppable TV: The Grand Merchandising Merge

Pesach Lattin

Artificial Intelligence

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

May 9, 2024

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11 min read

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

Pesach Lattin

Hiring & Management

Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

May 9, 2024

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3 min read

Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

Pesach Lattin

CTV/OTT Streaming

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

May 7, 2024

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10 min read

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Pesach Lattin

Marketing Madness

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

May 6, 2024

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9 min read

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Adotat Staff

Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

May 2, 2024

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4 min read

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

Pesach Lattin

Adtech

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

May 2, 2024

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4 min read

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Pesach Lattin

Marketing Madness

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

May 2, 2024

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3 min read

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

Pesach Lattin

Marketing Madness

Roblox’s Year of Scale: How Ads Became the Name of the Game

May 2, 2024

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11 min read

Roblox’s Year of Scale: How Ads Became the Name of the Game

Pesach Lattin

The Future of Shoppable TV: The Grand Merchandising Merge

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

Roblox’s Year of Scale: How Ads Became the Name of the Game

Wireframe