Archive | ADOTAT

CTV/OTT Streaming

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

May 2, 2024

•

4 min read

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

Pesach Lattin

CTV/OTT Streaming

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

May 2, 2024

•

15 min read

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Pesach Lattin

Marketing Madness

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

May 1, 2024

•

15 min read

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Pesach Lattin

Marketing Madness

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

May 1, 2024

•

5 min read

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

Pesach Lattin

CTV/OTT Streaming

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Apr 19, 2024

•

15 min read

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Pesach Lattin

CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Apr 19, 2024

•

3 min read

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Pesach Lattin

News

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

Apr 18, 2024

•

14 min read

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

Pesach Lattin

Marketing Madness

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Apr 18, 2024

•

5 min read

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Pesach Lattin

News

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Apr 18, 2024

•

10 min read

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Pesach Lattin

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Wireframe