Archive

Google’s guilty, but don’t expect a confetti cannon.

Google’s guilty, but don’t expect a confetti cannon.

This is going to get weird—and slow.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The TradeDesk Files

The TradeDesk Files

Trust the SystemTM — Until It Starts Thinking for You

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Couch Rebellion: Why Linear is Dying, Streamers Are Panicking, and Philo Still Has No Clue

The Couch Rebellion: Why Linear is Dying, Streamers Are Panicking, and Philo Still Has No Clue

Home screens are power. FAST is king. Hardware is media. And YouTube is quietly eating everyone’s lunch.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Welcome to Retail Media: Where CTV Is the New Slotting Fee

Welcome to Retail Media: Where CTV Is the New Slotting Fee

Inside the shadow economy of implied mandates, 'performance triggers,' and off-record threats.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Groundhog Decade: Still Waiting for Addressable TV to Work

Groundhog Decade: Still Waiting for Addressable TV to Work

The same panels, the same promises, and somehow still five contracts for one campaign.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
REPORT: 📺 CTV’s Great Mirage: How the Streaming Ad Economy Became a Billion-Dollar Fraud Playground

REPORT: 📺 CTV’s Great Mirage: How the Streaming Ad Economy Became a Billion-Dollar Fraud Playground

CTV has become a digital hall of mirrors, where zombie impressions roam freely, Made-for-Advertising (MFA) channels impersonate real content, and your precious media dollars are quietly being siphoned into what one agency buyer called "the most polite grift in advertising history."

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Rockstars, Ninjas, and the LinkedIn Avengers

Rockstars, Ninjas, and the LinkedIn Avengers

On Why Adam Potashnick should be leading your next heist movie

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
This Industry Will Hug You, Then Invoice Your Funeral

This Industry Will Hug You, Then Invoice Your Funeral

I Know What You Did Last Cannes

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Adland’s Existential Crisis: AI Is Eating Retainers, Netflix Is Eating TV, and Microsoft’s DSP Just Got Eaten by a Chatbot

Adland’s Existential Crisis: AI Is Eating Retainers, Netflix Is Eating TV, and Microsoft’s DSP Just Got Eaten by a Chatbot

Welcome to the Upfronts 2025 Recap, Where Everything Is On Fire, But Hey — At Least Cannes Still Has Cocktails

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
SPECIAL: UPFRONTS 2025- 🎤 Kevin Krim’s Glamorous Gauntlet: Three Days of Jazz Hands, Jaw-Dropping Pitches, and Netflix in a Santa Suit

SPECIAL: UPFRONTS 2025- 🎤 Kevin Krim’s Glamorous Gauntlet: Three Days of Jazz Hands, Jaw-Dropping Pitches, and Netflix in a Santa Suit

Dispatch from the Upfronts 2025 Frontlines, Where Prestige Television Resurrected Itself, Algorithms Took the Stage, and the NFL Cloned Itself Like a Sci-Fi Villain

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
RIP: MICROSOFT DSP: THE AUTOPSY OF AN AD TECH EXPERIMENT

RIP: MICROSOFT DSP: THE AUTOPSY OF AN AD TECH EXPERIMENT

The Shutdown Heard 'Round the Buy-Side

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
SPECIAL: Welcome to Tube Town: Where the Algorithm Is Mayor and MrBeast Owns a Network

SPECIAL: Welcome to Tube Town: Where the Algorithm Is Mayor and MrBeast Owns a Network

How YouTube went from prank videos to Prime Time — and made everyone else play by its rules

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Pesach Lattin (ADOTAT)
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