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ADOTAT+ Comcasts Great Linear Illusion

Oct 24, 2025

•

15 min read

ADOTAT+ Comcasts Great Linear Illusion

Comcast DesperatelyWants You to Believe Linear Isn’t Dead — Even Though It’s Already Decomposing

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
WEEKLY REVIEW: Welcome to the Ad Tech Hunger Games: Everyone’s Automating, Lying, or Getting Sued

Oct 24, 2025

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21 min read

WEEKLY REVIEW: Welcome to the Ad Tech Hunger Games: Everyone’s Automating, Lying, or Getting Sued

AppLovin’ or AppLurkin’? When Growth Hacking Becomes a Felony

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ The Big Screen’s Quiet Coup

Oct 23, 2025

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19 min read

ADOTAT+ The Big Screen’s Quiet Coup

When the Remote Became the New Click

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
When CMOs and Agencies Stop Trusting Each Other, Everyone Loses the Plot

Oct 23, 2025

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26 min read

When CMOs and Agencies Stop Trusting Each Other, Everyone Loses the Plot

When Optimization Becomes a Religion, Faith Won’t Save the ROI

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ The Netflix Ad Machine: From Small Base to Global Powerhouse

Oct 22, 2025

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19 min read

ADOTAT+ The Netflix Ad Machine: From Small Base to Global Powerhouse

Peter Hamilton is now the High Priest of Intent and Outcomes.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Everyone’s Lying About the Auction: Inside the Mind of Jeff Green

Oct 22, 2025

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32 min read

Everyone’s Lying About the Auction: Inside the Mind of Jeff Green

The Exchange Illusion: Everyone’s a Sheriff, and Everyone’s Dirty

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Inside WPP’s Great Pivot: From Mad Men to Machine Whisperers

Oct 21, 2025

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31 min read

Inside WPP’s Great Pivot: From Mad Men to Machine Whisperers

How Brian Lesser Turned WPP Media Into the Company’s Power Center

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ ADTECH -- When AI Buys the Ads: WTF is Ad Context Protocol, or AdCP

Oct 20, 2025

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34 min read

ADOTAT+ ADTECH -- When AI Buys the Ads: WTF is Ad Context Protocol, or AdCP

The Birth of AdCP: Early Signals from Advertising’s Next Operating Syste

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Show! From Chaos to Code: The Great Agency Escape

Oct 20, 2025

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24 min read

ADOTAT Show! From Chaos to Code: The Great Agency Escape

Graeme Blake from BluTui from Slack to Sanity

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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