ADOTAT+ The Cheaters' Economy

You Are Buying More Software To Verify You Got What You Paid For

ADOTAT Weekly:Welcome to Ads 2026: Where the Bots Are Fake, the IDs Are Broken, and Every Media CEO Is “Approaching Profitability”

Hollywood’s biggest stars, streamers and sports rights holders gathered in New York to perform the annual ritual of convincing advertisers that television is no longer television — it’s basically a giant retail media network with celebrities attached

REPORT: Amazon Is Now The #1 Bidder On The Open Web, And A Lot Of Publishers Just Lost The Number They Were Counting On.

How Amazon Became Publishing's Largest Single Customer,

SPECIAL REPORT: The 2026 TV Measurement Vendor Scorecard

The Measurement Wars Get A Bit Heated

The MAMMA Paper: Why Rothenberg and Frelinghuysen Just Lit a Fuse Under the Ad Industry

Why This Matters, and What You Need to Read Next

SPECIAL REPORT: The Disney Supply-Path Audit. How A 9% Rate Decline Got Built

The Four Ways Disney Compounded the Mistake

ADOTAT+ DSPs Are Selling Fake AI Outcomes

The Swiss Heretic Who Thinks Your $400 Billion Targeting Stack Is a Stupid Tax

The ADOTAT Show feat. Shawn Jensen, Founder & CEO, Profila

ADOTAT+ DSPs Are Selling Fake AI Outcomes

The Holdout Pilot Field Manual