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Viant and the Great CTV Illusion

Dec 18, 2025

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25 min read

Viant and the Great CTV Illusion

A Smart Company, a Coherent Strategy, and a Market That Has Shifted the Rules

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Why Pinterest Grabbed tvScientific Before the Lights Went Out

Dec 17, 2025

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29 min read

Why Pinterest Grabbed tvScientific Before the Lights Went Out

Staff says Pinterest Has Already Hired a Head of Sales for tvScientific

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
REPORT: The Hidden Margin Machine: How Agencies Turn Media Buying Into a Profit Center

Dec 17, 2025

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31 min read

REPORT: The Hidden Margin Machine: How Agencies Turn Media Buying Into a Profit Center

Arbitrage: The Industry’s Lowest-Risk, Highest-Margin Habit

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ The Architecture of Separation: What Publicis Says vs. What the Stack Actually Does
LockSimple

Dec 16, 2025

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7 min read

ADOTAT+ The Architecture of Separation: What Publicis Says vs. What the Stack Actually Does

Where the Real Risk Lives: Incentives, Opacity, and the Epsilon Problem

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Razorfish Reset

Dec 16, 2025

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28 min read

The Razorfish Reset

What Happens When a Legacy Agency Finally Stops Pretending

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
IntentIQ: The Israeli Identity Powerhouse Everyone Uses and Pretends Not to Talk About

Dec 15, 2025

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21 min read

IntentIQ: The Israeli Identity Powerhouse Everyone Uses and Pretends Not to Talk About

Why the most important company in adtech isn’t asking for permission or applause

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Inside the Great Retail Media Mirage

Dec 15, 2025

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22 min read

Inside the Great Retail Media Mirage

Kiri Masters and the Duopoly Everyone Pretended Not to See

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT SUNDAY: Why Being “Difficult” Is the Only Honest Job Left in Adtech

Dec 14, 2025

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6 min read

ADOTAT SUNDAY: Why Being “Difficult” Is the Only Honest Job Left in Adtech

When something appears everywhere at once, ask who benefits from the timing.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT’s Week in Delusion: Where AI Eats Everything, Congress Pretends to Help, and Disney Sells the Mouse to the Machines

Dec 12, 2025

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16 min read

ADOTAT’s Week in Delusion: Where AI Eats Everything, Congress Pretends to Help, and Disney Sells the Mouse to the Machines

Adland’s AI obsession, Wall Street delusions, and Disney’s soul sale — your brutally honest year-end roast of marketing’s biggest moves.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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