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Sep 14, 2026
The Ephron Award winner watched a CTV campaign hit the same three percent of a target roughly two hundred times. Every tool to prevent it is in production at multiple vendors. Forty-seven years in, he says the barrier was never technical.
Sep 11, 2026
WPP wrote a plan to bid against itself, Amazon's own defense says 92% of its ads skip the highest bid, and Coca-Cola's fastest-growing brand of 2026 has a survey score and no sales number.
Sep 10, 2026
New sworn filings say Sony Group Corporation came to Richard Foster's counsel through the front door, asked for a meeting, and handed over its investigation of WPP.
The 25th anniversary of 9/11 lands on Erev Rosh Hashanah. I worked on the ninth floor of 7 World Trade. Twenty-five years later, here is what a 5,787-year-old calendar taught me about this industry, and about the jokes I owe people an apology for.
The advertiser trade body wrote the clause in 2023. Sixty-three percent of its members think their contract has it, and a quarter have no idea.
Sep 9, 2026
The warning was on the subsidiary's own website in 2010. The ANA wrote it down in 2015. The WFA met about it seven times a year. The practice grew every year anyway, and the only number ever attached to it came from the smallest agency in the story.
Measurement
+1
Sep 8, 2026
Three things happened in measurement this week that are worth your attention, and a fourth that nobody has written correctly, which is the rest of this issue.
Acadia's CEO opens Season 10 with the $40 billion, the float he refuses to touch, the zero vice presidents, and the one thing he still won't disclose.
Sep 7, 2026
Brooklyn College put the line on its seal. Horace put it in the mouth of a man who had never worked a day in his life, pestering a stranger on the Via Sacra for an introduction. Two thousand years later he runs the reorg.
