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Netflix Can't Sell It, FAST Can't Fill It: The CTV Ad Market Is Broken From Top to Bottom

Feb 16, 2026

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32 min read

Netflix Can't Sell It, FAST Can't Fill It: The CTV Ad Market Is Broken From Top to Bottom

How the Entire CTV Ad Market Forgot to Build a Business

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
"Programmatic Is Just Capitalism at Its Worst" — Liz DeAngelis on the Swamp We All Built

Feb 16, 2026

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22 min read

"Programmatic Is Just Capitalism at Its Worst" — Liz DeAngelis on the Swamp We All Built

We Rented America's Debt Back at Them and Called It Performance

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
AdTech's AI Revolution Is Just the Same Grift With Better Fonts

Feb 15, 2026

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10 min read

AdTech's AI Revolution Is Just the Same Grift With Better Fonts

AI handles the normal. Humans handle the meaningful.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Your Friday Just Got a Lot Smarter (and Slightly More Annoying)

Feb 13, 2026

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3 min read

Your Friday Just Got a Lot Smarter (and Slightly More Annoying)

The Forecast Industrial Complex Strikes Again

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Weekly: The Ad Industry's Annual Nervous Breakdown: Now With More AI and Less Self-Awareness

Feb 13, 2026

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19 min read

ADOTAT Weekly: The Ad Industry's Annual Nervous Breakdown: Now With More AI and Less Self-Awareness

The Forecast Industrial Complex Strikes Again

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ The AdTech AI Paradox — or Parody?

Feb 12, 2026

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42 min read

ADOTAT+ The AdTech AI Paradox — or Parody?

The AI Grift Has a Structure: We Exppose It.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Identity War is Over: How IntentIQ Won

Feb 12, 2026

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36 min read

The Identity War is Over: How IntentIQ Won

Raptive's Surrender Tells the Story of an Entire Industry.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ Plot Twist: Omnicom's Research and Product Teams Appear to Be on Speaking Terms

Feb 11, 2026

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34 min read

ADOTAT+ Plot Twist: Omnicom's Research and Product Teams Appear to Be on Speaking Terms

OMG's Two Maps Might Actually Be the Same Map

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Traffic Collapse Is Here — And It's Worse Than You Think

Feb 11, 2026

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27 min read

The Traffic Collapse Is Here — And It's Worse Than You Think

The Facts, The Numbers, The Wreckage

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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