Mario Diez: The AdTech DJ Who Spins Transparency Like Vinyl

Programmatic, CTV, and the Search for Ads That Don’t Suck

How to Make Money Being Honest in Advertising, Marketing & Adtech

Jay Friedman: The Man I Barely Know But Am Apparently Writing About

Andy Dhanik Knows Where the Bodies Are Buried

Welcome to the Circus: Where Programmatic is Just a Never-Ending Reality Show

Can You Be a Good Guy in Advertising? Or Is That Just a LinkedIn Fairy Tale?

let’s be honest, this industry isn’t exactly the moral high ground of the business world

Bots, Bowls, and Billion-Dollar Blunders: This Week in Ad Shenanigans

Welcome to This Week in Advertising and Marketing, Where the Industry is in Its ‘Doomsday Cult’ Era

SPECIAL REPORT: The Vanderhook's & Viant’s Secret Playbook

Betting Big on The Trade Desk’s Stumble

Marketing Mix Modeling: The Ghost of Measurement Past Returns—Again

Why MMM Won’t Stay Dead

Philip Inghelbrecht’s Tatari Revolution: Killing TV Ad BS, One Data Point at a Time

The Metrics Mess—Why Agencies and Clients Still Get Measurement Wrong

The Great Click Con: Why Your KPIs Are Lying to You

Stop Pretending Antisemitism is Just a PR Problem

We Stand Against Hate’—Unless You’re Jewish

Matthew C. Doherty’s EXTE Mission: Less Hype, More Impact.

(and Maybe Even a Little Sanity in AdTech)

Viant #AI: The Adtech Savior No One Asked For?