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BREAKING: The Age of Outcomes is Officially Dead (And It Died Lying and Laughing)

Jan 19, 2026

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31 min read

BREAKING: The Age of Outcomes is Officially Dead (And It Died Lying and Laughing)

Introducing the "Holdout Era"

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Jason Manningham of Block Graph and The Identity Obsession Problem

Jan 19, 2026

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30 min read

Jason Manningham of Block Graph and The Identity Obsession Problem

What We're Missing While We're Busy Measuring the Same Old Garbage

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT SUNDAY: Is Adtech Having a Moral Awakening, or Just Lawyering Up?

Jan 18, 2026

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9 min read

ADOTAT SUNDAY: Is Adtech Having a Moral Awakening, or Just Lawyering Up?

This Isn't Ethics. This Is Damage Control.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
In Memoriam: John Gentry and the Subscription That Said Everything

Jan 16, 2026

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10 min read

In Memoriam: John Gentry and the Subscription That Said Everything

Here's What an Actual Life Looks Like

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Weekly: The Age of Ad Frankensteins

Jan 16, 2026

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22 min read

ADOTAT Weekly: The Age of Ad Frankensteins

Everyone’s fusing data, media, AI, and vibes—just don’t ask if it works.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Now on Spotify: Loving the Metadata Apocalypse.

Jan 15, 2026

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2 min read

Now on Spotify: Loving the Metadata Apocalypse.

'Cause one missing field can nuke revenue

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
You’re Misreading the Mediaocean News. That’s the Problem.

Jan 15, 2026

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19 min read

You’re Misreading the Mediaocean News. That’s the Problem.

(Or: How Private Equity Priced Itself Into a Corner)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Now on Spotify: Two Adults Walk Into Adtech’s Identity Crisis

Jan 14, 2026

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2 min read

Now on Spotify: Two Adults Walk Into Adtech’s Identity Crisis

Identity, automation, and why common sense quietly outperforms most dashboards

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The State of Ad Conference ROI in 2026

Jan 14, 2026

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39 min read

The State of Ad Conference ROI in 2026

How to Make Conferences Worthwhile & Which Are Bust

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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