Inside WPP’s Great Pivot: From Mad Men to Machine Whisperers

How Brian Lesser Turned WPP Media Into the Company’s Power Center

ADOTAT+ ADTECH -- When AI Buys the Ads: WTF is Ad Context Protocol, or AdCP

The Birth of AdCP: Early Signals from Advertising’s Next Operating Syste

ADOTAT Show! From Chaos to Code: The Great Agency Escape

Graeme Blake from BluTui from Slack to Sanity

Rebellion, Redemption, and Reinvention

Graeme Blake and the Gospel According to Bluetui

Why Andrew Casale Wants to Buy Google’s AdX

The Core Motivation: Reclaiming the Exchange Layer

AdTech Isn’t a Vertical — It’s the Bloodstream of the Modern Economy

ADOTAT SUNDAY: Learning to Not Walk

The Night the Floor Became My Teacher

ADOTAT: Five Reasons to Watch Simon Poulton on Spotify

Simon Poulton teaches us to Measure Twice, Still Argue

ADOTAT+ Spectrum Reach: Long Live Linear—Streaming Killed It, Then Put It on Payroll.

Featuring Dan Callahan, CRO of Spectrum Reach (now folded into Charter’s latest identity crisis)