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WEEKLY REVIEW: Nepo Babies, Buzzwords, and Programmatic Hunger Games

Sep 12, 2025

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12 min read

WEEKLY REVIEW: Nepo Babies, Buzzwords, and Programmatic Hunger Games

Why Hollywood billionaires, holding company PowerPoints, and tech bros with AR goggles are somehow still running the circus.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT ADTECH+: Google’s Two-Faced Stack

Sep 11, 2025

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3 min read

ADOTAT ADTECH+: Google’s Two-Faced Stack

How Ad Manager and DV360 Became Frenemies, Competitors, and Cash Machines—All Under One Roof

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Marriage No One Asked For, But Needed: Criteo + Google

Sep 11, 2025

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11 min read

The Marriage No One Asked For, But Needed: Criteo + Google

How Criteo Became the First Kid Invited Into the Walled Garden Sandbox (and Why the Rest of Adtech Should Panic).

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+: Amazon DSP: From Afterthought to Apex Predator

Sep 10, 2025

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4 min read

ADOTAT+: Amazon DSP: From Afterthought to Apex Predator

The CTV Power Play (and the Cracks Beneath It)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
OPENX: The SSP That Decided to Shower Daily

Sep 10, 2025

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8 min read

OPENX: The SSP That Decided to Shower Daily

The Industry’s Dirty Laundry (And the One Player Carrying Febreze)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+: Jounce Wasn’t Wrong—But the MFA Hairball Just Got Bigger

Sep 9, 2025

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4 min read

ADOTAT+: Jounce Wasn’t Wrong—But the MFA Hairball Just Got Bigger

🧮 The $26.8B Mirage: MFA Down, But Waste Worse

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
SPECIAL REPORT: Rethinking TV Measurement—From Myth to Modern Brand Lift

Sep 9, 2025

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19 min read

SPECIAL REPORT: Rethinking TV Measurement—From Myth to Modern Brand Lift

Agencies clap, vendors cash out, and you’re left paying for ads that played to an empty couch.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Brian Danzis’ Brain: Why Seedtag Thinks Contextual AI Can Outthink Cookies

Sep 8, 2025

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7 min read

Brian Danzis’ Brain: Why Seedtag Thinks Contextual AI Can Outthink Cookies

Identity Is Dead, Long Live Context

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
PubMatic vs. Google Lawsuit: Throwing Stones From a Glass Office

Sep 8, 2025

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6 min read

PubMatic vs. Google Lawsuit: Throwing Stones From a Glass Office

When the sheriff is also wanted by the FBI

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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