Archive | ADOTAT

The Biggest Scam in Advertising Isn't the Fraud You've Heard About. It's the Math.

Jul 10, 2026

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9 min read

The Biggest Scam in Advertising Isn't the Fraud You've Heard About. It's the Math.

If you forward one adtech email today, this is the one you need to think about.

Pesach Lattin (ADOTAT)

Jul 10, 2026

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15 min read

ADOTAT Weekly: Everybody Wants AI To Love Them, Even If They Have To Renovate The House, Rewrite Reality Or Slap A Logo On A Beer Can

WPP's Victory Lap Comes With The Check Engine Light Still Flashing

Pesach Lattin (ADOTAT)

★ The AI Slop Is Coming From Inside the House: How the Ad Industry Declared War on AI Garbage, Lost, and Kept Mailing the Invoices ★

Jul 9, 2026

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22 min read

★ The AI Slop Is Coming From Inside the House: How the Ad Industry Declared War on AI Garbage, Lost, and Kept Mailing the Invoices ★

MFA Rose From the Dead and Nobody Is Even Pretending to Be Surprised: On the War We Won, Announced, and Immediately Lost Again

Pesach Lattin (ADOTAT)

The Whole Industry Is Selling You a Ghost, and the Only Thing That Survives Is the One Decision a Machine Cannot Make.

Jul 9, 2026

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15 min read

The Whole Industry Is Selling You a Ghost, and the Only Thing That Survives Is the One Decision a Machine Cannot Make.

A Hundred People Told Me the Same Secret From a Hundred Different Corners, and Not One of Them Would Say It Out Loud.

Pesach Lattin (ADOTAT)

The Invisible Mall: How the Entire Internet Quietly Moved Into the Group Chat While Marketing Kept Buying Ads for the Empty Storefront

Jul 8, 2026

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23 min read

The Invisible Mall: How the Entire Internet Quietly Moved Into the Group Chat While Marketing Kept Buying Ads for the Empty Storefront

A five-part investigation into where buying actually happens now, why nobody can measure it, and who has been charging you all this time to look the other way.

Pesach Lattin (ADOTAT)

Part II: We Asked 100 Adtech Experts What Actually Scares Them

Jul 7, 2026

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28 min read

Part II: We Asked 100 Adtech Experts What Actually Scares Them

The Anonymous Afterparty & The Filthy Good Stuff

Pesach Lattin (ADOTAT)

We Asked 100 Adtech Experts What Actually Scares Them

Jul 7, 2026

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28 min read

We Asked 100 Adtech Experts What Actually Scares Them

Off the record, no names, the version they will not say into a microphone.

Pesach Lattin (ADOTAT)

Jordan Finger: Agencies Are Dead. Long Live the Beef Stick.

Jul 6, 2026

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17 min read

Jordan Finger: Agencies Are Dead. Long Live the Beef Stick.

A Man Is Worth What He Survived

Pesach Lattin (ADOTAT)

ADOTAT Sunday: The Mayor, the Football Phenomenon, and My Nephew on Snapchat

Jul 5, 2026

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4 min read

ADOTAT Sunday: The Mayor, the Football Phenomenon, and My Nephew on Snapchat

On the two Ronaldos, the graph you can screenshot, and the graph that actually sells the sneakers..

Pesach Lattin (ADOTAT)

The Biggest Scam in Advertising Isn't the Fraud You've Heard About. It's the Math.

ADOTAT Weekly: Everybody Wants AI To Love Them, Even If They Have To Renovate The House, Rewrite Reality Or Slap A Logo On A Beer Can

★ The AI Slop Is Coming From Inside the House: How the Ad Industry Declared War on AI Garbage, Lost, and Kept Mailing the Invoices ★

The Whole Industry Is Selling You a Ghost, and the Only Thing That Survives Is the One Decision a Machine Cannot Make.

The Invisible Mall: How the Entire Internet Quietly Moved Into the Group Chat While Marketing Kept Buying Ads for the Empty Storefront

Part II: We Asked 100 Adtech Experts What Actually Scares Them

We Asked 100 Adtech Experts What Actually Scares Them

Jordan Finger: Agencies Are Dead. Long Live the Beef Stick.

ADOTAT Sunday: The Mayor, the Football Phenomenon, and My Nephew on Snapchat

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