💻 The Cookie That Refused to Die — and the Industry Left Holding the Bill
Sponsored by Your Own Budget: The Retail Media Fee-palooza
Why Most Video Platforms Are Just Ad Funnels in Disguise
We Were Promised Televised Shopping Nirvana. We Got a QR Code
We Followed the Money. It Got Mugged Somewhere Around the SSP.
Optimization & Other Lies We Tell Ourselves
CONFIDENTIAL REPORT
Because those 6.4x ROAS slides are just a Broadway show for your CFO
The Bill Wise Media Takeover – Sponsored, Syndicated, and Self-Directed
Viant’s Got the Match, The Trade Desk’s Built the Fuse
📦 Part 4: The Great Reset – Rebuilding Marketing Without the Algorithm Crutch
