Let’s Get Brutally Honest About Curation
Why Millions of Followers Often Equal Pennies (and a Whole Lot of Delusion)
Still Not a DSP, Dammit
From X’s anti-media crusade to Google's too-late transparency tour, the ad industry spent the week pretending AI works, attribution matters, and publishers still have a say.
How the entire digital publishing industry mistook a screaming clown with a megaphone for a business model.
💥 When Real-Time Bidding Meets Real-World Bills
The Brand Safety Scam
Programmatic advertising, for all its real-time innovation and automation, is increasingly constrained by a distinctly analog problem: cash flow.
Bought, Sold, and Polished: The Hidden Economy Behind Your Media Plan
How “Neutral” DSPs Became Just Another Margin Layer in a Tech Tax Pyramid Scheme