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The Bill Is Coming Due: Adtech's Legal Time Bomb

Apr 1, 2026

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23 min read

The Bill Is Coming Due: Adtech's Legal Time Bomb

That assumption is now cracking in at least six distinct places simultaneously.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Transparency Reckoning: The Future of Advertising & Adtech

Apr 1, 2026

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31 min read

The Transparency Reckoning: The Future of Advertising & Adtech

Who's actually running your programmatic budget? (Spoiler: probably not you.)

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
This is what actually drives us

Mar 31, 2026

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5 min read

This is what actually drives us

The Humans of Advertising

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Brand Is Not a Feeling. It's a Financial Asset You're Mismanaging.

Mar 31, 2026

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24 min read

Brand Is Not a Feeling. It's a Financial Asset You're Mismanaging.

The False God of Last-Touch Attribution

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
On Skye Frontier, Honest Conversations, and Why This Series Mattered

Mar 30, 2026

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4 min read

On Skye Frontier, Honest Conversations, and Why This Series Mattered

Find the ADOTAT Show everywhere podcasts live

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Skye Frontier Says Your Metrics Are Garbage (And He Can Prove It)

Mar 30, 2026

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23 min read

Skye Frontier Says Your Metrics Are Garbage (And He Can Prove It)

The False God of Last-Touch Attribution

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Weekly: The Ad Industry’s New Religion: Own Everything, Explain Nothing

Mar 27, 2026

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19 min read

ADOTAT Weekly: The Ad Industry’s New Religion: Own Everything, Explain Nothing

TikTok Declares Itself the Whole Damn Funnel

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
We're not here to make you comfortable. We're here to make you smarter. Those are different things.

Mar 26, 2026

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5 min read

We're not here to make you comfortable. We're here to make you smarter. Those are different things.

Find the ADOTAT Show everywhere podcasts live

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Audits Are Good. Now Let's Not Pretend They're the Whole Story.

Mar 26, 2026

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28 min read

The Audits Are Good. Now Let's Not Pretend They're the Whole Story.

Auditing The Trade Desk is the right call

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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