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The Consent Circus: Starring the Clowns of Compliance

Jul 15, 2025

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15 min read

The Consent Circus: Starring the Clowns of Compliance

Hashed, Masked, and Still Tracked

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Anthony Katsur vs. the Adtech Industrial Complex: Cookies, Fingerprints, and Frogs, Oh My

Jul 14, 2025

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13 min read

Anthony Katsur vs. the Adtech Industrial Complex: Cookies, Fingerprints, and Frogs, Oh My

One man’s crusade against privacy theater, metric delusion, and the industry’s collective fear of knowing the truth.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT Sunday Edition: What Are We Even Measuring Anymore?

Jul 13, 2025

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7 min read

ADOTAT Sunday Edition: What Are We Even Measuring Anymore?

How Marketing Became a Numbers Game With No Scoreboard

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
WEEK IN REVIEW: Cannes, Clones, and Clown Cars: The Week Adland Gasped, Rebranded, and Hit 'Publish' Anyway

Jul 11, 2025

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17 min read

WEEK IN REVIEW: Cannes, Clones, and Clown Cars: The Week Adland Gasped, Rebranded, and Hit 'Publish' Anyway

🚨 Publicis Is Winning Everything — And Flexing Its French Data Muscles

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Cannes Lions Just Got Caught With Its AI-Generated Pants Down

Jul 10, 2025

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6 min read

Cannes Lions Just Got Caught With Its AI-Generated Pants Down

The Scandal That Shattered the Champagne Bubble

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Fake AI in Adtech: The Algorithm Wears Prada

Jul 10, 2025

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24 min read

Fake AI in Adtech: The Algorithm Wears Prada

Inside the Overfunded Theater of AI Agents, Where Macros Dress Up as CMOs and Everyone Pretends It’s Fine

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The Cult of Scale Is Burning

Jul 9, 2025

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14 min read

The Cult of Scale Is Burning

The Collapse of the Middle: When ‘Optimized at Scale’ Meant Losing Money Faster, but Smarter

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)

AI

The AI Creative Renaissance: Where Agents Have Resumes and Branding Has a Heartbeat

Jul 8, 2025

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13 min read

The AI Creative Renaissance: Where Agents Have Resumes and Branding Has a Heartbeat

No, the Robots Aren’t Replacing You—They Just Got Promoted First

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
ADOTAT+ FAST Is Drowning in Ad Slots—and Nobody Wants to Buy the Lifeboats

Jul 7, 2025

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2 min read

ADOTAT+ FAST Is Drowning in Ad Slots—and Nobody Wants to Buy the Lifeboats

We created a tsunami of ad inventory—and forgot to invite the advertisers.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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