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ADOTAT Weekly: Rise of the Machines (And the Marketers Clinging to Their KPIs)

Jan 30, 2026

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16 min read

ADOTAT Weekly: Rise of the Machines (And the Marketers Clinging to Their KPIs)

Prebid’s Agentic Pivot: When AI Sells Ads to AI So Humans Can Nap

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Eight Million Dollars and a Dream

Jan 29, 2026

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31 min read

Eight Million Dollars and a Dream

Super Bowl advertising's annual ego trip, now with more AI and eagles

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Matthew Reich & The Human Connection Economy

Jan 28, 2026

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27 min read

Matthew Reich & The Human Connection Economy

Inside the Yoko Ono School of Marketing

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Now on Spotify: Bob Lord Ruined My Week (In a Helpful Way)

Jan 27, 2026

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3 min read

Now on Spotify: Bob Lord Ruined My Week (In a Helpful Way)

The End of the Agency FTE Model?

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Revaled: Snap Isn't Undervalued. It's Your Control Group.

Jan 27, 2026

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33 min read

Revaled: Snap Isn't Undervalued. It's Your Control Group.

The Discount Rack Delusion

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The TikTok "Rescue" Is Here. But What Are We Actually Getting?

Jan 26, 2026

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9 min read

The TikTok "Rescue" Is Here. But What Are We Actually Getting?

The deal is done. The questions are just starting.

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
The IAB’s AI Framework: A Love Letter to Regulators That Actually Makes Sense

Jan 26, 2026

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11 min read

The IAB’s AI Framework: A Love Letter to Regulators That Actually Makes Sense

The Trust Gap Is Real, and the IAB Actually Noticed

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
Bob Lord Escaped Advertising, Learned Quantum Computing, and Came Back Angrier

Jan 26, 2026

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36 min read

Bob Lord Escaped Advertising, Learned Quantum Computing, and Came Back Angrier

The End of the FTE Model: Inside Bob Lord's Plan to Remake Agency Economics

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
BREAKING: What We’re Looking At in the 2026 Trade Desk Report

Jan 25, 2026

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3 min read

BREAKING: What We’re Looking At in the 2026 Trade Desk Report

Early Release for ADOTAT+ members

Pesach Lattin (ADOTAT)
Pesach Lattin (ADOTAT)
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