Omnicom Just Marked Its Territory—Hope IPG Likes the Smell

SPECIAL REPORT: Tubi – The Streaming Survivor That Won’t Quit

No Prestige, No Problem: How Tubi Won the Streaming Hunger Games

This Week in Advertising: Cry Hard, Adapt Fast, and Stop Worshipping Dead Cookies

Welcome to This Week in Advertising and Marketing, Where the Industry is in Its ‘Doomsday Cult’ Era

StackAdapt’s Big Cash Grab: Genius Move or Just Another DSP Mirage?

🛍️ Retail Media’s Hostile Takeover of CTV: Your TV is Now One Giant Shopping Cart

REPORT: StackAdapt’s $235M Funding: Growth, AI, and the Illusion of Innovation

Metadata Bingo: How CTV’s Contextual Targeting is One Big Joke

How the Ad Industry is Paying Top Dollar for Junk Data (Again)

Cookies Are Dead. Stop Crying and Start Adapting.

Why marketers need to stop mourning and start innovating.

Report: Viant on Why AI and CTV Are the Future (and Cookies Are Toast)

Viant Breaks It Down—CTV’s Rise, AI’s Power, and the Death of Old-School Advertising

TVREV’s Contextual Targeting Report

CTV Finally Gets Its Act Together

Adtech’s Big Short: Jamie Barnard Knows Where the Bodies Are Buried

No Cookies, No Problem: The Industry’s Favorite (and Least Hated) Identity Solutions