Let’s be honest: most “AI in marketing” talk sounds like a panel moderated by a chatbot that’s been trained on expired LinkedIn posts.

That’s why having Simon Poulton on The ADOTAT Show was such a relief — and a riot.
He’s the rare guest who can roast the industry, make you laugh, and still teach you something terrifyingly important about where it’s all headed.

If you care about where search, AI, and marketing are really going — and not just what the pitch decks say — this is the episode you can’t skip.

Simon has that rare gift: explaining complex systems without hiding behind jargon or hype.
He talks about AI like someone who’s seen the source code — not just read the press release.

He breaks down how machines now mediate almost every decision, from product discovery to purchase, and why most marketers are still shouting at humans when they should be whispering to the algorithms.

Simon doesn’t just say SEO is dead — he holds the shivah.

He explains how keywords were never sacred, just a product of interface limitations.
The reason we yelled “running shoes” into search boxes was because that’s all the UI could handle.

Now that AI can interpret intent, context, and emotion, that ritual’s over.
The keyword era is gone — but the marketers? They’re still showing up with Google Ads reports like mourners who brought the wrong casserole.

Everyone’s talking about “AI agents” like they’re a Netflix series they haven’t actually watched.
Simon? He’s binge-watched the whole season and read the spoilers.

He explains the agentic ecosystem — where digital assistants don’t just find info but negotiate, compare, and transact on your behalf.
In this world, your new audience isn’t the consumer; it’s their digital proxy.

So if your brand’s data isn’t clean, structured, and signed, you’re not part of the conversation — you’re algorithmically ghosted.

Simon skewers marketing’s obsession with precision theater — that endless charade of dashboards, attribution models, and “statistically significant” nonsense that exists mostly to make agencies feel busy.

He calls out the hypocrisy: we chase perfect measurement, but reward results that never challenge the status quo.
It’s truth wrapped in sarcasm — and it hits hard.

He’s not afraid to say what everyone’s thinking:
Most of the so-called “AI tools” are junk slop dressed in buzzwords, and most analysts are paid to prove success, not find the truth.

Let’s face it: too many industry guests sound like they were raised by a compliance department.
Simon isn’t one of them.

He’s sharp, fast, and hilarious — the kind of guest who can unpack the death of human persuasion and still make you laugh.

That’s what makes The ADOTAT Show work — real talk, smart people, and no corporate varnish.

If you’re still optimizing for human readers while AI agents are already mediating discovery, recommendation, and purchase, you’re behind.

This episode is your field guide to survival in the Age of Answers — where clarity beats cleverness, and structure beats spin.

Simon Poulton delivers the goods. No hype. No webinars. Just brutal honesty about the industry’s future — and a few jokes to keep you from panicking.

🎧 Listen now on Spotify

And a huge thanks to our sponsors —
Troutman Amin, LLP (keeping adtech lawyers awake at night for the right reasons)
and Incremental (because measurement should make sense before the board meeting).