Let’s be real: you probably hate subscription upsells. So do I. It’s like being asked to pay extra for guac—you already know you need it, but you still roll your eyes.

But here’s the thing: ADOTAT+ isn’t extra. It’s the whole damn meal. The free version? Appetizer. Nice, but you're still hungry. ADOTAT+ is the 10-course tasting menu with wine pairings, obscure data sets, executive confessions, and blunt analysis sharp enough to make a PR team cry in the green room.

ADOTAT+ Tells You What It Means—and Who’s Screwed.

We don’t stop at "S4 is flailing" — we map the entire autopsy: the missed EBITDA targets, the Metaverse faceplants, and the unspoken reality that even Martin Sorrell might be eyeing the exit sign like it's a life raft.

Other outlets give you 750 words and a press release quote. We give you 10,000+ words, sharp elbows, real sourcing, and footnotes that slap. We don’t skim the surface—we drag the whole industry into the daylight.

This is the report your CMO prints out and pretends they wrote.

Remember when .Monks was the cool kid on the playground? We broke down why the glitter’s flaking off. From audit drama to creative vaporware, we’re the only ones saying the quiet part out loud—and backing it up with receipts.

If you like your analysis lukewarm and approved by legal, stick to the trades.
But if you want:

Then ADOTAT+ is your new safe space.

A daily dispatch from the frontlines of the media apocalypse, with footnotes, fury, and the occasional F-bomb (tastefully censored for public consumption).

You don’t subscribe to support journalism.
You subscribe so you’re not the last one in the room to realize your DSP partner is robbing you blind.

You subscribe because the agency you hired is still stuck in 2018 and someone needs to break it to you—with charts.

You subscribe because you don’t want to be the schmuck forwarding a Digiday link with “thoughts?” attached.