AdMonsters’ Sell Side Summits will not play out like polite conferences. They will become confessionals in disguise. The slides will look polished, the PR lines will sound clean, but in the corners of the hotel bar the truth will spill out: automation will break again, advertisers will refuse to align on outcomes, and silos will quietly keep draining revenue.

The catch? Most of you won’t be there. Budgets will get slashed, bosses will dismiss “networking” as fluff, and some of you won’t stomach another gallon of ballroom coffee strong enough to strip paint. Which is why we’ll do something reckless: we will get the notes, corner the speakers, and publish what will really be said—even if it gets us sued.

Automation will not save revenue; it will sabotage it. Left on its own, it will drift, misfire, and go rogue. At the Summit, insiders will confess what they already know: QA will no longer be optional, it will be survival.

The companies that thrive will not be the ones who trust their systems. They will be the ones who break them on purpose—running outage drills, simulating fraud spikes, forcing their humans to rehearse saving revenue before it vanishes. Automation will not erase the need for oversight; it will multiply it. Those who ignore this will gamble their topline like it’s Vegas money.

Advertisers will not come unified. They will be splintered, each team obsessing over a different obsession: attention, loyalty, incrementality. Sellers will face the impossible job of stitching it all into a single story.

And here’s the twist: CPMs will not survive. Buyers will demand outcome-based contracts, shared-risk deals with brand-lift guarantees and clawbacks sharp enough to sting. Sellers who can’t align IDs, retail media insights, and privacy-safe attribution will be treated as disposable vendors. Vendors will not get renewals. Partners will.

Ops will sit in their bunker, sales in another, account managers tossing tickets like grenades. Leaders will pretend these are “communication issues.” They will not be. They will be structural revenue leaks.

The companies that win will be the ones whose leaders rip silos apart, enforce shared KPIs, and realign incentives before crisis mode hits. Cross-training, revenue councils, shadowing—what sounds like HR fluff will decide who grows and who bleeds out. Everyone else will waste their time in turf wars while competitors eat their lunch.

This Summit will not be polite. It will be ruthless. Automation will be unmasked as a saboteur. Advertisers will demand contracts written in risk and reward. Silos will be called out as revenue drains.

If you’re in the room, you will hear it whispered over cocktails. If you’re not, you will get it from us. But here’s the warning: ADOTAT+ will carry the real playbooks—the unfiltered strategies, the midnight admissions, the roadmaps your competitors will already be executing.

By the time this makes it into safe industry recaps, it will be too late. The companies who act will own the future. The rest will still be arguing about coffee service.

The free version will give you headlines. ADOTAT+ will hand you the playbook.

Automation drills will show how ops leaders will force their systems to collapse just so humans can practice saving revenue. Outcome contracts will reveal the deals buyers will demand—CPM bases with attention floors and clawbacks. Data plumbing will expose the stacks that will collapse after million-dollar mistakes. Silo-busting will reveal the comp-plan rewrites and revenue councils that will finally end turf wars.

And yes—there will be a quarter-by-quarter calendar spelling out what you will need to fix before your competitors beat you to it.

The ruthless truth is this: by the time you read about it anywhere else, it will already be old news.