How we reported this: sourced from a transcript of the Marketecture episode quoted here, Forrester's published post on zero-click buyer data in bot traffic, a 2014 Forrester analyst presentation on non-human traffic, MRC invalid traffic definitions, and Amazon's filings against Perplexity. The transcript is machine-generated and garbles names throughout, so quotations and spellings were verified against the audio. Forrester wave titles and dates were reviewed through vendor reprint pages rather than licensed copies. Forrester was contacted about whether it holds a position on the billability of agent-generated ad exposures and whether recommendation share will carry a published definition. ADOTAT has no financial relationship with any company named here, no subject reviewed this before publication, and there is no paid placement in editorial.