Cookies are dying, but don’t cue the violins. Brian Danzis isn’t just dancing on their grave—he’s replacing the funeral with a neuroscience lecture and giving the mic to Liz, his neuro-contextual AI that supposedly thinks like a human brain.

If you think this is just “keywords with lipstick,” Danzis will set you straight. His bet is that contextual isn’t just coming back—it’s the operating system for a cookieless world.

Brian didn’t wander into this game by accident. His path was analytics, project leadership, and more dashboards than any human should survive. That’s why he talks about leadership as needing a “disciplined, data-driven mindset” and an ability to move fast when everyone else is choking on signals and noise.

At Seedtag, he puts that into practice with what he calls a deep commitment to client centricity—aka listening, learning, and “building innovative products, tailored insights, and scalable processes.” Translation? Make clients think you’re indispensable by constantly handing them shiny new toys that actually work.

Here’s where Brian goes full hype. He swears Seedtag’s “neuro-contextual understanding” is a clean break from the old-school contextual playbook. Instead of just crawling URLs and spitting out keywords, Liz supposedly mirrors how the human brain processes content—reading intent, emotion, and engagement like she’s your therapist with a PhD in advertising.

Brian says this “allows dynamic, custom audiences, 360° campaign insights, and full-funnel outcomes.” His words, almost verbatim: Liz shapes strategy, configures creatives, and drives results across the entire funnel.

It’s ambitious. Instead of keywords, he’s selling a brain.

Brian won’t shut up about embeddings—and for good reason. They’re the backbone of his AI strategy. He calls them the “numerical vectors that represent meaning and intent.” In his telling, embeddings let Liz move “beyond simple classification” into a human-like comprehension of context.

The science-y pitch? Familiar, context-aligned stimuli are easier for people to process, which means better attention and receptivity. Or, in plain English: if your ad feels like it belongs, people won’t roll their eyes before skipping it.

CTV is a mess, and Brian knows it. He flat-out says: “Restricting targeting to broad genres blocks the ability to do brand suitability or audience targeting without PII.” Right now, you’re basically throwing an ad for SUVs into “Comedy” and hoping for the best.

That’s why Seedtag scooped up Beachfront. With that acquisition, Brian claims they can “unlock higher-quality, contextually enriched inventory with direct broadcaster connections.” The goal? Privacy-first targeting that doesn’t feel like guesswork.

In other words, no more praying your ad didn’t just run before a true-crime episode about serial killers.

Brian loves to hammer the “privacy-first” narrative. His spin: “What someone chooses to view speaks volumes—not about who they are, but about what they care about in that moment.”

He insists Seedtag was built on a privacy-first foundation—no PII, no identifiers, no creepy data trails. It’s all about the context, not the individual. Regulators love that line. Clients want to believe it.

Still, let’s be clear: AI doesn’t care about your privacy—it cares about predicting behavior. The question is whether Brian can keep regulators convinced his brain-in-a-box doesn’t cross the line.

Brian’s boldest claim? Contextual AI isn’t just a complement to identity-based targeting—it can replace it.

He’ll point to case studies, like one with a European automaker where Seedtag allegedly slashed cost-per-quality-visit by 68% while tripling qualified visits. He insists: “Privacy-first targeting now has all the capabilities needed not only to compete with but often outperform identity-based targeting.”

That’s a big swing. If he’s right, identity targeting becomes the Blockbuster Video of adtech.

Brian isn’t naive about the hype cycle. He’ll even admit: “Generative AI is a bit of a buzzword.” His advice for advertisers? Ask the hard questions:

He warns: if your vendor can’t explain how their AI actually integrates into your workflow, you’re not buying AI—you’re buying PowerPoint slides

Brian wants brands to “see every decision through, remain flexible in execution, and stay unwavering in vision.” His mantra is basically: test everything, learn fast, don’t panic.

Underneath the neuroscience metaphors and AI hype, that’s the core. He’s selling advertisers not just an AI called Liz—but a belief that context itself is the future.

And judging by Seedtag’s record revenue growth, agency partnerships, and hiring spree, a lot of people are already betting their budgets on Brian’s brain.

🔥 Brian wants you to stop obsessing over who your audience is and start focusing on what they’re into right now. His neuro-AI, Liz, might not actually be Freud with a server farm, but if she keeps delivering numbers like he claims, contextual might finally graduate from being the “sidekick” to being the whole damn hero.