Connected TV: The Future of Advertising or Just a Very Expensive Game of Hide and Seek? 📺💸

Connected TV is either the biggest ad opportunity since Don Draper chain-smoked his way through a three-martini lunch—or it’s just another overpriced, jargon-infested tech boondoggle where CMOs throw money into the void and hope for the best. It’s the Wild West of advertising, where programmatic cowboys and streaming overlords promise precision targeting and data-driven insights but mostly just serve you the same three ads on an endless, brain-melting loop. Meanwhile, every network, streamer, and shady middleman is busy building walled gardens so impenetrable North Korea is taking notes.