Here’s the thing: Silicon Valley has been trying to “solve” culture for decades. They hire Chief Culture Officers, print out feel-good mission statements, and slap foosball tables into offices that no one uses. And yet, a ragtag coffee chain from Oregon just did what tech giants couldn’t: they embedded their actual vibe into a mobile app.

Yes, Dutch Bros—home of the neon sugar bombs, drive-thru dance parties, and caffeinated broistas who act like your hype squad—built an app that doesn’t feel like an app. It feels like them.