Adtech loves its delusions.

Every quarter, another company emerges claiming to have reinvented intelligence, usually backed by a demo that collapses if you look at it too hard. Most of the industry treats “AI-powered” like a magic sticker: slap it on a slide, inflate expectations, pray no one asks how anything actually works. It’s a performance. A ritual. A group hallucination with venture funding.

Quantum Path refuses to participate in the fantasy.

Jeff Hirsch walks into this circus and immediately violates the unspoken rule of the business: he tells the truth about what the work actually is. Not the dream. Not the “vision.” The work.

He describes Quantum Path as “laser focused on workflow efficiency”—and he says it with the dry certainty of someone who has seen enough broken systems to know where the rot begins. There’s no mystical fog machine here. Just the blunt, unglamorous fact that ad tech breaks most often in the places people least want to examine.

And then he drops the line that should be embroidered on every agency’s onboarding binder: the company goes “very deep on campaign setup, governance, and reporting.”

Deep. Not wide. Not shiny.

Deep.

In an ecosystem where every startup claims to “handle everything for everyone,” Hirsch casually torches the entire doctrine: “Far too many companies… try to do everything for everybody and it’s just not a realistic way to go to market.”

That’s not critique.
That’s an autopsy.

Hirsch operates with an almost subversive clarity:
Solve the real bottlenecks. Ignore the vanity projects. Build the plumbing that keeps the entire machine from melting down.

It’s uncomfortable how rare this mindset is.

The way he becomes CEO feels almost fictional in a sector fueled by ego: the founders recognized their limitations and asked him to step in. In Silicon Valley myth-making, this is like watching a unicorn calmly ask for a performance review.

Hirsch recalls it with the understated tone of someone describing a solar eclipse: the founders saw his impact, understood their own ceiling, and concluded “the company would be much better off to have me come on as CEO.”

In ad tech, that’s not normal behavior.
That’s evolutionary progress.

Inside Quantum Path, he frames his leadership around something the industry treats like an optional sport: honesty. He talks about “our candor, our ability to communicate to solve problems” as if that alone could power half the broken exchanges still pretending to run smoothly.

And then he says the thing that should make half the sector squirm: “We lose track of why we’re in business… and that’s to provide value to our customers.”

Not to raise another round.
Not to stack acronyms.
Not to cosplay relevance on conference stages.

Value. For customers. First.
A revolutionary idea, apparently.

Hirsch leads like someone who’s done every job in the building at least once. He doesn’t mythologize leadership; he demystifies it. He treats discipline as innovation. Focus as differentiator. Candor as infrastructure.

Here’s the distilled truth: Hirsch isn’t trying to sell the future. He’s trying to fix the present. And in a business drowning in slogans, that’s practically a coup.

This series is going to follow his example:
no nonsense, no reverence for buzzwords, no illusions about how things break and who breaks them.

Just the reality—the uncomfortable, revealing, deeply human reality—of an industry that loves complexity and hates accountability, and one executive who decided to build something useful anyway.

Stay Bold, Stay Curious, and Know More than You Did Yesterday.

If you’re not inside ADOTAT+, you’re only getting the appetizer while the main course is happening behind the curtain.

The free version tells you Quantum Path is interesting.
ADOTAT+ shows you why it’s a threat to the entire stack.

Inside, you get:

• The real story of Hirsch’s workflow strategy — how one layer that actually works across DSPs exposes every fake “AI innovation” in the market.

• The unvarnished before/after — traders going from 3–4 hours of setup per DSP to minutes, and what that does to the margins of every platform pretending to be special.

• The leadership truth serum — cap-table rot, broken pivots, founders who don’t know when to go home, and why Hirsch’s scars matter more than anyone’s slide deck.

• The uncomfortable takeaway:
standardize setup, governance, and reporting… and half the industry’s “differentiation” evaporates.

If you’re not in ADOTAT+, you’re missing the part everyone else will pretend they “always knew” six months from now.

Stay Bold, Stay Curious, and Know More than You Did Yesterday.