š ADOTAT Newsletter: The Future-Proofing Playbook with Lizzie Chapman
Another day, another digital dumpster fire. If youāre in ad tech, youāve probably been bracing for the so-called āCookiepocalypseā longer than youāve been waiting for your Uber driver whoās ājust two minutes awayā but somehow still hasnāt left his parking spot.
š Letās be honest: the entire ad-tech ecosystem has the structural integrity of a Jenga tower in an earthquake. Every time Google sneezes, half the industry falls over, clutching their programmatic pearls. And yet, here we are, again, watching companies act surprisedālike a goldfish seeing its own reflection for the first time.
š¤But not Lizzie Chapman. The VP of Partnerships at NextRoll isnāt waiting around for Googleās next vague deadline extension. Sheās on a mission to build something future-proof, not just slap some buzzwords on a deck and hope for the best.
š ļø Hereās what sheās tackling: ā How to keep a DSP standing when third-party cookies collapse faster than a stale biscotti. ā Why AI isnāt magic dustāitās just an expensive way to automate bad decisions if used wrong. ā The real reason company culture matters (hint: itās not the kombucha on tap).
š If youāre still hoping for some miracle workaround to keep the old way of doing things alive, good luck with that. The industry has changed, and survival isnāt about who had the biggest Martech stack in 2019. Itās about who can adaptāfast.
šWhy this matters: The rules have changed. The adaptable will thrive. The rest? Wellā¦ thereās always room in the ad-tech graveyard.
š¤ Now, letās hear from Lizzie. Spoiler: Sheās not here to sugarcoat anything.
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