🚀 ADOTAT Newsletter: The Future-Proofing Playbook with Lizzie Chapman

Another day, another digital dumpster fire. If you’re in ad tech, you’ve probably been bracing for the so-called “Cookiepocalypse” longer than you’ve been waiting for your Uber driver who’s “just two minutes away” but somehow still hasn’t left his parking spot.

💀 Let’s be honest: the entire ad-tech ecosystem has the structural integrity of a Jenga tower in an earthquake. Every time Google sneezes, half the industry falls over, clutching their programmatic pearls. And yet, here we are, again, watching companies act surprised—like a goldfish seeing its own reflection for the first time.

😤 But not Lizzie Chapman. The VP of Partnerships at NextRoll isn’t waiting around for Google’s next vague deadline extension. She’s on a mission to build something future-proof, not just slap some buzzwords on a deck and hope for the best.

🛠️ Here’s what she’s tackling:
✅ How to keep a DSP standing when third-party cookies collapse faster than a stale biscotti.
✅ Why AI isn’t magic dust—it’s just an expensive way to automate bad decisions if used wrong.
✅ The real reason company culture matters (hint: it’s not the kombucha on tap).

🚀 If you’re still hoping for some miracle workaround to keep the old way of doing things alive, good luck with that. The industry has changed, and survival isn’t about who had the biggest Martech stack in 2019. It’s about who can adapt—fast.

📌 Why this matters: The rules have changed. The adaptable will thrive. The rest? Well… there’s always room in the ad-tech graveyard.

🎤 Now, let’s hear from Lizzie. Spoiler: She’s not here to sugarcoat anything.