Lizzie Chapman of NextRoll on Fixing AdTech, Killing Bad Culture, and the Cookiepocalypse

šŸš€ Future-Proofing AdTech Without Losing Your Mind (or Your Customers)

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šŸš€ ADOTAT Newsletter: The Future-Proofing Playbook with Lizzie Chapman

Another day, another digital dumpster fire. If youā€™re in ad tech, youā€™ve probably been bracing for the so-called ā€œCookiepocalypseā€ longer than youā€™ve been waiting for your Uber driver whoā€™s ā€œjust two minutes awayā€ but somehow still hasnā€™t left his parking spot.

šŸ’€ Letā€™s be honest: the entire ad-tech ecosystem has the structural integrity of a Jenga tower in an earthquake. Every time Google sneezes, half the industry falls over, clutching their programmatic pearls. And yet, here we are, again, watching companies act surprisedā€”like a goldfish seeing its own reflection for the first time.

šŸ˜¤ But not Lizzie Chapman. The VP of Partnerships at NextRoll isnā€™t waiting around for Googleā€™s next vague deadline extension. Sheā€™s on a mission to build something future-proof, not just slap some buzzwords on a deck and hope for the best.

šŸ› ļø Hereā€™s what sheā€™s tackling:
āœ… How to keep a DSP standing when third-party cookies collapse faster than a stale biscotti.
āœ… Why AI isnā€™t magic dustā€”itā€™s just an expensive way to automate bad decisions if used wrong.
āœ… The real reason company culture matters (hint: itā€™s not the kombucha on tap).

šŸš€ If youā€™re still hoping for some miracle workaround to keep the old way of doing things alive, good luck with that. The industry has changed, and survival isnā€™t about who had the biggest Martech stack in 2019. Itā€™s about who can adaptā€”fast.

šŸ“Œ Why this matters: The rules have changed. The adaptable will thrive. The rest? Wellā€¦ thereā€™s always room in the ad-tech graveyard.

šŸŽ¤ Now, letā€™s hear from Lizzie. Spoiler: Sheā€™s not here to sugarcoat anything.

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