Quick note before your dashboards refresh and tell you everything is fine.
A new episode of The ADOTAT Show is live on Apple Podcasts, and it’s one of those conversations that quietly ruins your ability to nod along in meetings ever again.
Nick Stark, CEO of GoGoCTV, didn’t come to sell hope. He came to explain why CTV bleeds money in polite, invisible ways and why most of the industry has learned to live with it. Bad metadata. Missing signals. Broken ad plumbing. Contracts nobody audits. Premium inventory priced like it wandered into the wrong aisle.
We talk about how one missing field can nuke revenue, why “data-driven” often means “data-adjacent,” how optimization culture handcuffed creativity, and why fixed pricing in a dynamic market is just denial with spreadsheets. IVT, false positives, whitelists that punish new devices, attention vs impressions, and why confidence in your stack is not evidence.
If you work in CTV, this is required listening. If you don’t, it’s still a clean autopsy of how complex systems fail quietly while everyone reassures each other.
— Pesach
