- ADOTAT Newsletter - Adtech, Marketing and Media
- Posts
- Report: Viant on Why AI and CTV Are the Future (and Cookies Are Toast)
Report: Viant on Why AI and CTV Are the Future (and Cookies Are Toast)
Viant Breaks It Down—CTV’s Rise, AI’s Power, and the Death of Old-School Advertising
Pesach Lattin (ADOTAT)
February 04, 2025
Advertising isn’t just evolving—it’s mutating at breakneck speed. The cookie apocalypse is upon us, AI is no longer a sci-fi fantasy, and CTV is eating linear TV’s lunch. If you’re still waiting for things to “settle down,” bad news: this is the new normal.
Viant is making it clear: AI and CTV are not just trends—they are the tectonic shifts reshaping the next decade of advertising.
In a recent conversation, Dave Simon, VP of Sales at Viant, didn’t dance around it:
🗣 “The biggest trends that I’m seeing are AI and CTV, cookie future, privacy, identity.”
That’s not just a laundry list of buzzwords; that’s a direct hit on everything marketers are panicking over right now. The industry is in transition—cookies are on life support, ad budgets are shifting, and AI has bulldozed its way into every conversation. Viant isn’t sitting back and watching; it’s moving full speed ahead into this new reality.
