The latest ADOTAT+ report just dropped â and itâs a big one.
đș Rokuâs Reckoning: Platform Power, Ad Fatigue, and the Future of Connected TV
Roku still leads U.S. living rooms. But under the surface?
Ad fatigue. ARPU flatlines. Global misfires. And five heavyweight competitors circling like sharks â including one ex-partner with a $2.3B grudge.
In this exclusive, members-only report, we break down:
Rokuâs quiet market share collapse (from 55% to 39%)
Why Amazon, Samsung, Google, Walmart, and TikTok are all coming for its screen
What the shift to SMB performance ads really means
The five futures of Roku â from platform dominance to slow, ad-cluttered decline
đ This is a confidential, 25-minute read available only to ADOTAT+ subscribers.
If youâre already in â grab your flashlight and read the full breakdown.
Stay bold, stay curious,
âThe ADOTAT Team đ°ïž
This report is confidential and proprietary. If you didnât pay for it, you werenât meant to read it.