Special Edition Drop: Matthew Sattel of OpenX Gets Real About CTV, Transparency, and Why 2025 is Going to Be a Wild Ride

Today’s special edition is a bit off schedule, but hey—sue us, right? If you're reading this, it means you're about to get the lowdown on all things OpenX, straight from the source. We’re bringing you a candid chat with none other than Matthew Sattel, the CRO of OpenX. If you haven’t been paying attention to Matthew and his crew, it’s time to wake up and smell the programmatic coffee. He's out here disrupting the status quo with CTV, transparency, and a major MFA cleanup. Seriously, he’s cleaning up the ad tech streets like a digital sanitation worker.

Now, before you roll your eyes and click away because we mentioned "transparency" and "data," just hear us out. Matt doesn’t just talk transparency—he’s been making it happen behind the scenes at OpenX, and spoiler alert: the industry is still catching up. Here’s why you want to pay attention: we're about to dive into why he thinks MFA (made-for-advertising inventory) is the junk food of ad tech, why he believes curation 2.0 is actually a thing (yes, we’re looking at you, Spotify playlist lovers), and how OpenX is shaking up the CTV frontier with an approach that is both bold and, shockingly, not full of fluff.

In this episode, Matt drops knowledge about:

• Why data-driven curation is the future, and how OpenX is using it to drive real value (bye-bye, MFA and inflated metrics).

• The lowdown on CTV—how it’s evolving beyond upper-funnel buys and why brands should be paying more attention to those biddable strategies.

• Transparency: the good, the bad, and the ugly. Matt gets into why it’s not just talk but a real challenge, especially when commercial incentives muddy the waters.

• And oh yeah, how OpenX is making waves by refusing to take part in shady programmatic practices, even if it costs them in the short term. True integrity in an industry that often falls short.

Don’t let the buzzwords fool you—Matt’s vision for 2025 isn’t about riding the next trend. It’s about taking the necessary steps to clean up the mess we’ve all been watching unfold. The “race to the bottom” in programmatic? That’s not the future he’s aiming for. Instead, it’s about building better relationships, curating smarter inventory, and driving real business outcomes without sacrificing quality.

So what’s the bottom line? Matt Sattel is laying the groundwork for something big. And you’d better believe OpenX is positioning itself as a key player in shaping the programmatic ecosystem of tomorrow. If you care about CTV, transparency, and turning junk into gold, then you really need to catch this special edition drop.

And to Matt—don’t worry, we didn’t ask you to talk about your real Florida roots. But we will keep asking you tough questions. Stay tuned for more because this isn’t just another interview—this is the future of ad tech, served with a side of no-nonsense.

WATCH THE FULL INTERVIEW