Quick Survey: Your Take on Alternative IDs in a Post-Cookie World

With third-party cookies officially on their way out, the ad industry is scrambling for solutions. Are Alternative IDs the answer, or just a temporary patch before the next privacy crackdown?

We’re running a short survey to gauge industry sentiment on deterministic and probabilistic IDs, contextual advertising, clean rooms, and what’s actually working right now. Your perspective would be incredibly valuable.

🔹 Are Alternative IDs like UID2, RampID, and others a long-term fix—or just a band-aid?
🔹 What’s the most viable path forward for advertisers without third-party cookies?
🔹 How are you handling measurement, attribution, and audience targeting in this new reality?

The results will be featured in our upcoming article, "Cookies Are Dead. Stop Crying and Start Adapting," publishing February 5, 2025. We’d love to include your insights.

Click here to take the survey– it only takes a few minutes.

Or, if you’d prefer to share your thoughts directly, just reply to this email. We’re gathering a range of opinions, and we’ll make sure you’re heard.

Looking forward to your take.